Art Director, Creative Development
dentsu · New York, United States · 2 wk ago
HybridMarketing$62k–$85k/yrFull-time
About the role
Art Director, Creative Development working on one of the agency’s newest client wins – the largest healthcare, pharmacy, and consumer wellness brands in the US. You will concept and execute a variety of deliverables including integrated brand campaigns, retail and shopper marketing, CRM and lifecycle communications, healthcare enrollment and member communications, patient education, social and content creation, retail media and commerce assets, in‑store experiences, personalization programs, and AI‑enabled creative production.
Responsibilities
- Report to a Creative Director and be paired with a copywriter.
- Create conceptual yet performance‑driven work such as paid media assets (paid and organic social, display, digital ads, email, OLV, website and landing pages) while satisfying client branding requirements.
- Produce AI‑generated imagery and visual systems for campaigns, animations, PR‑ready creative assets, storyboard development for motion/video work and long‑form video concepts, and experiential/event‑based creative.
- Develop creative solutions that live across all media forms, reflecting a firm understanding of communications objectives, client nuances, and timing/budget parameters.
- Collaborate with a partner on projects of any size, scope, and style through to completion.
- Concept and art direct against all deliverables, developing campaigns, comps, storyboards, and mockups across multiple projects, deliverables, and clients simultaneously.
- Contribute work to new business pitches.
- Collaborate with Producers, Designers, Client Leadership, and Strategy Partners across the life span of projects.
- Stay current with diverse media outlets, evolving technologies, and current trends.
- Apply audience insights, strategic frameworks, and direct‑response best practices to your work.
- Understand unique audiences and create relevant content for each.
- Present work internally and to clients while building client relationships.
Qualifications
- Minimum 2 years of experience in creative advertising.
- Online portfolio with conceptual integrated campaign examples.
- Comfortable with production and post‑production.
- Experience with Adobe Creative Cloud (Photoshop, InDesign, Illustrator).
- Bachelor’s degree in advertising, marketing, graphic design, or related field; equivalent experience accepted in lieu of degree.
- Experienced in Figma.
Skills
- Adobe Creative Cloud – Photoshop, InDesign, Illustrator.
- Figma.
Benefits
- Medical, vision, and dental