Area Sales Manager

About the role

The Area Sales Manager is responsible for developing and maintaining relationships with distributors and dealers, generating awareness of, demand for, and sales of Versatex Trim and Siding products among builders, architects, remodelers, contractors/installers (i.e. end users) in their geographic area of responsibility. This is not a managerial position, rather this sales position is an individual contributor role that reports to a Regional Sales Manager.

Responsibilities

• Develop and manage a target/conversion list of dealers, architects, builders, remodelers and contractors/installers.
• Maintain aggressive end user call schedule throughout the year; meet with end users to generate awareness and understanding of Versatex existing and new products and services.
• Provide in-field training to builders, remodelers, installers and other end users as appropriate.
• Develop and maintain relationships with select dealers and their dealer sales representatives (key dealers in the geography).
• Schedule and conduct field sales calls with dealer and distribution representatives.
• Develop and maintain relationships with distributor management and distributor sales representatives.
• Schedule and conduct end user events at the dealer yard
• Create distributor plans, monitor performance and take corrective action when necessary.
• Train dealer and distributor representatives (if not performed by distributor representatives).
• Consult with distributors and dealers regarding usage of marketing and promotional funds
• Respond to end user questions and inquiries about products, product availability (i.e. where to buy), applications and terms on a timely basis