Area Sales Manager

James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, TimberTech®, AZEK® Exteriors, Versatex®, fermacell®, and StruXure®. With over 8,000 employees globally, we operate 31 sites, 6 recycling facilities, and 6 research and development centers. We’re united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.

About the role

The Area Sales Manager is responsible for developing and maintaining relationships with distributors and dealers, generating awareness of, demand for, and sales of Versatex Trim and Siding products among builders, architects, remodelers, contractors, and installers in the Mid-Atlantic region. This is an individual contributor role reporting to a Regional Sales Manager.

Responsibilities

• Develop and manage a target/conversion list of dealers, architects, builders, remodelers, and contractors/installers.
• Maintain an aggressive end-user call schedule to generate awareness and understanding of Versatex products and services.
• Provide in-field training to builders, remodelers, installers, and other end users.
• Develop and maintain relationships with select dealers and their sales representatives.
• Schedule and conduct field sales calls with dealer and distribution representatives.
• Develop and maintain relationships with distributor management and sales representatives.
• Schedule and conduct end-user events at dealer yards.
• Create distributor plans, monitor performance, and take corrective action when necessary.
• Train dealer and distributor representatives (if not performed by distributor representatives).
• Consult with distributors and dealers regarding usage of marketing and promotional funds.
• Respond to end-user questions about products, availability, applications, and terms in a timely manner.
• Actively participate in resolving customer concerns and complaints.
• Assist in the warranty claims process by sending data to the Warranty team/Customer Service Department.
• Induce end users to trial Versatex products and convert them to ongoing customers.
• Generate, track, and coordinate opportunities (leads) with local dealers and their sales representatives.
• Assist in the creation and maintenance of product displays in the field.
• Represent the company at trade shows nationally and/or regionally.
• Prepare sales analysis reports.
• Maintain and update Outlook calendar reflecting all appointments and schedules.
• Create and maintain customer records using automated systems (e.g., CRM).
• Keep supervisor informed of key issues/changes in the assigned territory, such as competitor programs, dealer/distributor changes, or personnel updates.

Requirements

• 3–10+ years of related outside sales experience.
• Bachelor’s degree in Sales, Marketing, Business, or a related field (or a satisfactory combination of education and professional experience).
• Ability to deliver results in a fast-paced environment.
• Experience in consultative selling and negotiation.
• Valid driver’s license and ability to travel overnight.

Pay

A good faith estimate of the current pay scale for this position is $80,000 to $100,000. Placement in the range depends on experience, skills, geography, and internal equity and may change over time.

Benefits

• Compensation: Competitive salary and bonus eligibility.
• Insurance: Health coverage including medical, dental, vision, and life insurance.
• Paid Time Off: Vacation and company holidays.
• Retirement: 401(k) with company match.
• Work-Life Balance: Parental leave and wellness programs.
• Purpose & Community: Participation in sustainability initiatives.