Area Sales Manager

About the role

CAB Enterprises, Inc. is the exclusive U.S. distributor of Electrolit, a premium hydration beverage developed by Grupo Pisa, Latin America’s leading pharmaceutical company with over 80 years of expertise. Since our founding in 2015, we have expanded Electrolit’s presence in the U.S. market, building on its legacy as a scientifically backed hydration solution introduced in 1950. Our team fosters a service-oriented culture rooted in humility, honesty, respect, responsibility, and drive, recognizing employees as our most valuable asset.

Responsibilities

• Partner with local distributors and wholesalers to promote and sell Electrolit’s brand portfolio to retailers
• Join Sales & Merchandising and Direct Store Delivery (DSD) representatives on ride-alongs to support selling, merchandising, training, relationship management, and regularly assess performance
• Ensure prime in-store merchandising space, complete SKU availability, strategic POS placements, and increased distribution points
• Maintain all equipment, racks, signage, and POS materials in updated, clean, and visually appealing condition
• Build and maintain strong, positive relationships with retail store owners, managers, and staff
• Establish new accounts within the assigned territory, oversee existing accounts, and maintain regular contact with primary decision-makers
• Drive sales growth in the territory in line with targets set by the Business Development Manager
• Assist in coordinating sales efforts across territories and support other sales representatives
• Participate in evening and weekend promotions and special events as needed
• Use CRM software to track and monitor account activity, optimize routing, follow up, and leverage analytics for informed business decisions
• Create optimal weekly routing for store visits to minimize travel time and maximize sales reach
• Analyze store visit reports from the CRM to identify areas for improvement and replicate successful strategies
• Execute quarterly sales blitzes with the regional team, led by the Sales Director
• Conduct regular Sales Team calls with Sales & Merchandising representatives to establish action plans, address out-of-stock issues, confirm inventory plans, and provide updates on promotional execution

Knowledge, Skills and Abilities

• Exceptional communication, interpersonal, problem-solving, and presentation skills
• Strong ability to balance persuasion with professionalism
• Proficient in selling, negotiation, and effective communication
• Strong organizational, prioritization, and time management skills
• Ability to create and deliver presentations tailored to audience needs
• Excellent relationship management skills and receptiveness to feedback

Qualifications

• Minimum three (3) years of sales experience in the beverage industry, preferably non-alcoholic
• At least one (1) year in a supervisory or managerial position
• High school diploma or GED equivalent; bachelor’s degree in Sales, Marketing, or a related field preferred
• Proficient in computer usage with working knowledge of MS Office
• Experience with sales management software and CRM tools
• Highly motivated and target-driven with a proven sales track record

Other Requirements

• Travel at least 90% of the time for customer visits, company events, or long-distance travel within the assigned territory
• Legally authorized to work in the U.S.
• Reliable transportation, valid driver’s license, and active auto insurance policy
• Fluent in English

Physical Requirements

• Ability to sit for extended periods while driving
• Ability to stand, walk, and occasionally lift and carry objects up to 40 pounds