Area Sales Director – West

About the role

Evolus (NASDAQ: EOLS) is a performance beauty company with a customer-centric approach focused on delivering breakthrough products. We are seeking an experienced and driven Area Sales Director – West to join our Sales Team, reporting to the Senior Vice President, Sales. This senior sales leader is responsible for driving revenue growth, developing high-performing sales leaders, and executing the company's commercial strategy across the Western United States. The role leads Regional Sales Managers and their teams, fostering a culture of accountability, coaching, collaboration, and execution. As a key member of the Sales Leadership Team, the Area Sales Director partners closely with Marketing, Commercial Operations, Training, Medical Affairs, Finance, Global Insights & Analytics, and Human Resources to translate corporate strategy into exceptional field execution.

This is a field-based position covering the Western United States, including CA, AZ, OR, WA, MT, CO, ID, NM, MO, MN, KS, OK, and TX. Must live in territory; no relocation assistance is provided. Up to 60% travel is required.

Responsibilities

• Commercial Leadership
  • Lead the Western Area to achieve or exceed revenue, market share, and profitability objectives.
  • Develop and execute strategic business plans aligned with company priorities and commercial objectives.
  • Drive accountability for execution through performance management, business reviews, and ongoing coaching.
  • Analyze sales performance, market dynamics, competitive intelligence, and customer insights to identify opportunities and mitigate business risks.
  • Ensure disciplined execution of sales strategies, promotional initiatives, and commercial priorities throughout the region.
  • Foster a culture focused on customer experience, execution excellence, and continuous improvement.
• Leadership & Talent Development
  • Recruit, onboard, develop, and retain high-performing Regional Sales Managers and sales talent.
  • Build a high-performance culture through coaching, succession planning, talent development, and performance management.
  • Conduct regular field coaching to improve leadership capability, sales execution, and customer engagement.
  • Establish clear expectations while providing timely feedback and development opportunities.
  • Identify future leaders and create development plans that strengthen organizational capability.
• Business Operations
  • Lead territory planning, resource allocation, forecasting, and quota management across the Western Area.
  • Monitor sales trends, key performance indicators, and operational metrics to drive informed business decisions.
  • Ensure disciplined expense management while maximizing return on commercial investments.
  • Provide accurate forecasting and business insights to senior leadership.
  • Support annual business planning, incentive programs, and commercial initiatives.
• Cross-Functional Partnership
  • Partner closely with Marketing, Sales Training, Global Insights & Analytics, Medical Affairs, Finance, Human Resources, and other cross-functional teams to ensure alignment and successful execution of business priorities.
  • Provide field insights to influence commercial strategy, customer engagement, and future product initiatives.
  • Participate in national sales meetings, leadership meetings, product launches, and commercial planning activities.
  • Represent Evolus at industry meetings, customer events, and national and regional conferences.
• Compliance & Culture
  • Lead with integrity while ensuring adherence to all company policies, industry regulations, and compliance requirements.
  • Model the Evolus values of GRIT, Impact, Fun, and Transparency while building an engaged, high-performing organization.
  • Model ethical leadership and reinforce compliant business practices across the organization.

Requirements

• Bachelor's degree in Business, Life Sciences, or a related field.
• 10+ years of progressive pharmaceutical, medical device, biotechnology, or aesthetics sales leadership experience.
• Demonstrated success leading multiple levels of sales leadership in a geographically dispersed organization.
• Proven experience developing high-performing sales leaders and building engaged teams.
• Strong financial acumen, forecasting, and budget management experience.
• Excellent verbal, written, and presentation skills.
• Proficiency with Microsoft Office Suite and CRM platforms.

Preferred Qualifications

• Experience in medical aesthetics, dermatology, plastic surgery, or specialty pharmaceuticals.
• Experience launching new products and driving commercial growth in highly competitive markets.
• MBA or advanced business degree.

Skills

• Proven ability to build and lead high-performing sales organizations through coaching, accountability, and talent development.
• Strong strategic thinker with the ability to translate business strategy into field execution.
• Demonstrated commercial acumen with experience driving sustainable revenue growth.
• Excellent analytical skills with the ability to leverage data to make informed business decisions.
• Executive presence with exceptional communication and influencing skills.
• Strong organizational and business planning capabilities.
• Ability to lead through change and effectively manage competing priorities.
• High level of emotional intelligence, sound judgment, and decision-making ability.
• Results-oriented with a strong sense of ownership and accountability.

Pay

The expected base pay range for this exempt position is $200,000–$225,000. Actual base salary will be determined based on role-relevant knowledge, skills, experience, education, geographic location, certifications, and other factors. Eligibility for a sales incentive compensation plan is included, with terms and conditions applying.

Benefits

• Competitive suite of medical, dental, and vision benefits.
• Employer-covered life insurance and short-term disability.
• 401k match.
• Eligibility for new hire equity and long-term incentives in the form of RSUs, stock options, and/or discretionary bonuses.
• Mental health and wellbeing resources.
• Flexible paid time off program for exempt employees; paid time off accrual plan for non-exempt employees.
• Paid holiday soft closure between Christmas and New Year’s.
• Regularly catered team meals at Evolus Headquarters and a fully stocked kitchen (including Kombucha and coffee).