Area Sales Director, TX

About Us

Nourish is the country's largest dietitian-led metabolic health clinic. We're building a new healthcare system focused on improving people’s health by making it easy to live a healthy lifestyle. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems. In 2026, we raised a $100M Series C, bringing total funding to $215M.

What You’ll Do

• Build and Scale a High-Performing Field Organization
• Hire, coach, and develop PPRMs through disciplined 1:1s, talent reviews, and operating rhythms — setting and upholding a clear bar for managerial excellence, accountability, and judgment.
• Ensure consistent regional execution by holding PPRMs to shared standards across performance management, territory strategy, coaching quality, and hiring/ramp — and by driving adoption of core field systems (onboarding, playbooks, dashboards, and input metrics).
• Translate strategy into execution by converting cross-functional priorities into clear, field-ready action plans with defined KPIs, timelines, and ownership at the PPRM level.
• Pressure-test performance in the field through regular field time with PPRMs — observing coaching, reinforcing expectations, and delivering targeted, skills-based feedback.
• Support and help lead enterprise health system partnerships, collaborating with PPRMs, PPMs, and internal partners to drive adoption, expansion, and long-term success, and engaging directly with health system leadership as needed to guide strategy and unblock challenges.
• Build for scale and culture, identifying emerging leaders, owning high-bar hiring and promotion decisions, and fostering a patient-first culture that attracts and retains top talent.
• Build tight feedback loops between field and the broader organization that increase speed, focus, and execution quality.

Success Criteria

• PPRMs who consistently operate against clear performance standards and run their regions through systems, not intuition.
• Strong, predictable adoption of input metrics and territory discipline across all regions.
• Successful onboarding, adoption, and expansion of large health system partners, supported by tight coordination between field and HQ.
• Fast, high-fidelity execution of new playbooks, initiatives, and strategic rollouts.
• A deep bench of future leaders ready to step into expanded scope as Nourish scales.

Who We’re Looking For

• Driven by transforming healthcare through better nutrition, with a patient-first mindset.
• Thrives as a builder in fast-scaling, ambiguous environments and enjoys creating structure.
• A manager-of-managers with a track record of developing strong leaders.
• Believes great performance comes from clarity, systems, and consistent execution.
• Experienced managing managers in a high-growth, field-based sales organization (healthcare strongly preferred).
• Exposure to large, complex health system or enterprise partnerships and comfortable in senior-level external conversations.
• Demonstrates strong talent judgment, including hiring, promoting, and performance-managing leaders with fairness and decisiveness.
• Communicates clearly and partners cross-functionally to turn strategy into simple, repeatable execution.