Area Sales Director

About the role

The Area Sales Director will implement and oversee the commercial strategy to secure distribution, assembly, and service opportunities for all locations within their defined area. This includes ensuring accountability to the vision, sales direction, and commercial planning for both New and Service locations and the respective Account Managers aligned to each. The role involves collaboration with all functional managers to align commercial strategy and planning with operational priorities, maximizing customer service and profits.

Responsibilities

• Collaborate with the Regional Director and Branch Managers to implement and oversee the commercial strategy for each location, ensuring alignment with overall sales strategy and business goals.
• Translate sales strategies into detailed plans aligned with product, marketing, and channel capabilities to achieve growth objectives and commercial plans.
• Champion the use of CRM (D365) to identify opportunities, record activities, and monitor sales performance, using data to assign account management responsibilities.
• Provide coaching, mentoring, and functional sales support to Account Managers to ensure achievement of annual commercial plans and an effective customer experience.
• Ensure accountability of Account Managers to meet annual sales targets for both new and service business, including order intake growth and accurate forecasting.
• Act as the sales functional expert within the defined area, providing market, operational, and customer input as needed.
• Work interdepartmentally with Branch Management, Operations, Quality, Safety, and other teams to achieve sales goals and product sales strategies.
• Monitor customer, market, and competitor activity and provide feedback.
• Build a high-performance team through talent attraction, hiring, performance management, succession planning, and training of sales personnel.
• Report on all aspects of the business to senior management.
• Perform other related duties and assignments as required.

Requirements

• Bachelor’s degree or 10+ years of experience in a relevant or equivalent position.
• 5+ years of experience in sales management.
• Strong strategic and sales planning experience.
• Experience in employee training, development, and performance management.

Skills & Abilities

• Highly organized with effective time-management.
• Performance-driven and data-oriented.
• Strong communication and presentation skills.
• Big-picture focus while comfortable with details.
• Strong customer orientation.
• Expertise in sales business development and project management.
• Strong interpersonal and communication skills.
• Available to travel up to 50% (overnight travel required) throughout the company territory for training, presentations, meetings, and other events.
• Must have a clean driving record in accordance with company driving guidelines.
• Must pass a clear background check and drug and alcohol screening, where permitted by jurisdictional law.

Essential Physical Functions

• Lifting up to 25 pounds.
• Bending, stooping, and ability to stand for extended periods of time.

This job description describes the general nature and level of work being performed and is not an exhaustive list of all duties and responsibilities. The company reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.