Area Sales Director

Our client is a growing medical device business specialising in innovative orthopaedic technologies. They are currently expanding their commercial presence in the United States and are seeking an experienced Area Sales Director to lead growth across the Northeast.

Responsibilities

• Developing and executing the regional commercial strategy to drive revenue growth across the Northeast.
• Building and maintaining strong relationships with orthopaedic surgeons, hospital systems, and key clinical stakeholders.
• Managing, developing, and recruiting a high-performing network of distributors and independent sales partners.
• Identifying and securing new accounts, supporting product evaluations and driving the adoption of new technology.
• Establishing regional sales plans, forecasts, and territory priorities to ensure commercial objectives are met.
• Representing the business at key industry meetings and gathering market intelligence on competitors and opportunities.

Requirements

Essential Experience

• A strong track record in medical device sales, specifically within orthopaedics (e.g., trauma, extremities, fixation).
• A demonstrable history of exceeding sales targets and delivering consistent revenue growth.
• An established network of relationships with orthopaedic surgeons and hospitals across the Northeast USA.
• Experience in managing, developing, or leading distributors, independent sales agents, or a direct sales team.
• Excellent commercial acumen and a deep understanding of the US hospital procurement and sales environment.

Desirable Experience

• Specific expertise in foot and ankle, upper extremity, or trauma markets.
• Experience with new product launches or scaling an emerging medical technology.
• Prior experience in a regional sales leadership or dedicated distributor management role.
• Familiarity with hospital contracting, IDNs, and value analysis committee (VAC) processes.

Benefits

• Lead the commercial strategy and expansion for a key US territory.
• Combine hands-on sales with strategic leadership, building the territory and sales network for long-term success.
• Join a fast-growing business and play a pivotal role in the commercial success of its innovative orthopaedic portfolio.
• Take on a highly autonomous, senior leadership role with significant impact on the company's growth.

Pay

Base salary: £120,000 - £140,000

Bonus: Competitive bonus structure

Benefits: Comprehensive benefits package

Schedule

Location: Northeast USA

Travel requirements: Significant travel is expected throughout the region