Area Manager - 375 Park Ave - Georgia and South Carolina

375 Park Avenue Spirits is a fully integrated, specialized division of the Sazerac Company. The organization focuses on building distinctive premium and luxury spirits that benefit from dedicated brand development, entrepreneurial thinking, and a highly focused approach to sales and marketing. The portfolio includes award-winning global producers across whisky, tequila, rum, vodka, cognac, liqueurs, and other specialty spirits, such as Siete Leguas Tequila, Tromba Tequila, Glenfarclas Single Malt Scotch Whisky, Glen Moray Single Malt Scotch Whisky, Cutty Sark Blended Scotch Whisky, The Last Drop Distillers, Garavogue Irish Whiskey, Dunville’s Irish Whiskey, Meukow Cognac, Warner’s Gin, Sobieski Vodka, SOHO Lychee Liqueur, and Marie Brizard. By partnering with brands that share its commitment to quality, authenticity, and innovation, 375 Park Avenue Spirits creates customized strategies that support long-term, sustainable growth.

About the role

This field-based sales position is responsible for achieving annual depletion and net sales value targets across the full 375 Park Avenue Spirits portfolio. The Area Manager will execute brand-building programs and initiatives, develop strong relationships with distributor partners, account managers, buyers, and key retail accounts, and drive on- and off-premise execution.

Responsibilities

• Build and grow key accounts across the territory, ensuring strong execution in distribution, programming, education, staff training, and in-market visibility.
• Partner closely with distributor sales teams to develop productive relationships and increase brand share of mind.
• Execute national brand programs locally, ensuring consistent and effective market rollout.
• Drive on- and off-premise execution, including menu placements, back-bar presence, displays, merchandising, and points of distribution.
• Lead and participate in GSMs, sales meetings, and brand launches to educate distributor partners and customers.
• Support annual planning efforts through collaboration and market input.
• Manage local POS ordering, allocation, and in-market execution.
• Plan and conduct regular distributor ride-withs and work-withs.
• Execute retail tastings and sampling events to build trial, awareness, and visibility.
• Monitor and report on market conditions, including distribution, pricing, displays, out-of-stocks, and competitive activity.
• Manage territory activities within established T&E and A&P budgets.

Requirements

• 3+ years of adult beverage experience (spirits required; no non-alc or general CPG).
• Strong on-premise and/or off-premise execution background.
• Proven ability to work independently and manage ambiguity.
• Comfortable with frequent change and evolving priorities.
• Valid driver’s license and ability to travel throughout the NY territory.
• Willingness to work nights/weekends as needed.
• High school diploma or GED.
• Strong presentation and communication skills.
• Microsoft O365 proficiency and social media fluency.
• Demonstrated ability to plan, prioritize, and manage territory activities effectively.
• At least 21 years of age; travel upstate monthly.

Qualifications

• Preferred Bachelor's Degree.
• Experience with craft or boutique spirits, emerging brands, or beer distributors with spirits exposure.
• Physical ability to stand for extended periods, pick up/move objects up to 35 pounds, ascend/descend stairs, and drive to multiple accounts daily.

Benefits

• Comprehensive compensation and benefits package, including medical, dental, vision, and 401K.
• Paid time off.

Pay

The annual salary range for this role is $80,000 - $120,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations. For roles within the commercial team, the salary range refers to base salary only and does not include car allowance, annual bonus, fuel, or cell phone reimbursement.