Area Leader of Marketing - San Antonio

About the role

The Area Leader of Marketing (ALM) is responsible for all local marketing efforts that support their restaurants within their areas. This includes leveraging their expert knowledge of the market, staying on top of changing market dynamics, using their market expertise to identify traffic drivers within each of their restaurant trade area, and creating and executing market and restaurant-level marketing plans.

Responsibilities

• Serves as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and applying this knowledge to restaurant and market-level marketing plans
• Sets up and manages sponsorships that support the market, and leads on- and off-site market-level activities that support the brand and local community
• Oversees the planning and execution of new restaurant openings (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing support
• Manages all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits
• Directly supports restaurants within the area with all marketing-related activities and questions
• Enforces Raising Cane’s brand standards and marketing philosophies within the restaurant and market
• Sets up and manages activations and activities planned at the support office level as needed
• Prepares weekly, monthly, and quarterly business reports detailing the impact of marketing activities
• Provides feedback to the RSO on campaigns, programs, and tools

Requirements

• 3+ years of marketing experience
• Field marketing experience in a multi-unit restaurant or retail environment
• Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills
• Able to work effectively and efficiently both independently and collaboratively
• Microsoft proficient: Excel, PowerPoint and Word
• Able to travel up to 80% within the designated area and required to live within the assigned area
• Able to work nonstandard hours, including nights and weekends, to support events and activities that support that promote the brand and restaurants within the market
• Bachelor’s degree (Marketing & Communications degree preferred) or relevant experience in a field marketing role

Qualifications

• Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills
• Able to work effectively and efficiently both independently and collaboratively
• Microsoft proficient: Excel, PowerPoint and Word
• Able to travel up to 80% within the designated area and required to live within the assigned area
• Able to work nonstandard hours, including nights and weekends, to support events and activities that support that promote the brand and restaurants within the market
• Bachelor’s degree (Marketing & Communications degree preferred) or relevant experience in a field marketing role