Jobs · Business Development · Virginia

Area Director of Sales Downtown

Shamin Hotels · Richmond, VA · 1 wk ago
On-siteBusiness DevelopmentFull-time

About the role

Downtown is where business travelers, wedding parties, conventions, and weekend explorers all meet. We're looking for an Area Director of Sales who loves that energy, someone who can walk into a room, build a real relationship, and turn it into business that fills rooms, ballrooms, and restaurants across our downtown portfolio. In this role, you'll set the sales direction for multiple hotels, lead and grow a talented team, and partner closely with our General Managers and operations leaders. You'll be the person who knows the market, knows the clients, and knows exactly how each of our hotels can win.

Responsibilities

  • Set the strategy. Build and lead sales plans for rooms, meetings, catering, and food and beverage across your hotels. Keep a close eye on market trends, the competition, and what guests are looking for, then turn those insights into goals your team can rally around.
  • Build relationships that last. Corporate accounts, event planners, travel partners, and local organizations will know you by name. Lead site tours, give presentations that show off what our hotels do best, and negotiate group, event, and catering contracts that work for the client and for us.
  • Grow revenue. Drive occupancy and average daily rate through smart pricing and close partnership with revenue management. Spot the extra opportunities: the upgraded catering package, the added room block, the dinner that becomes a tradition.
  • Lead and develop your team. Hire, coach, and support sales managers, coordinators, and support staff. Give honest feedback, celebrate wins, and create a team culture where people collaborate, think creatively, and grow their careers.
  • Get our name out there. Work with the marketing team on campaigns, materials, and online content. Represent Shamin Hotels at industry events, trade shows, and community gatherings downtown.
  • Own the numbers. Build and manage sales budgets and forecasts, track expenses and incentives, and make sure every dollar spent is working toward results.

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