Area Coach

About the Role

What began as an idea between two brothers to open a Mexican restaurant has since grown into one of the largest, privately held Taco Bell franchisees in America. At Border Foods, we work with a people-first mantra. As an Area Coach, your mission is to reinforce the Border Foods CORE values: Accountability, Integrity, Family, Excellence, Teamwork, and Empowerment. You will oversee multiple restaurant locations, ensuring excellent financial performance, hiring, training, development, and guest satisfaction. This role is rooted in creating safe, welcoming, and supportive environments where employees and guests can thrive.

Core Values & Responsibilities

• Accountability & Integrity:
  • Demonstrate integrity in actions and expectations.
  • Guide Restaurant General Managers, Assistant General Managers, Shift Leaders, and staff to complete assigned duties and serve safe, quality food.
  • Monitor team performance and hold them accountable to standards.
  • Ensure a quality customer experience through fast and friendly service.
  • Maintain point-of-sale systems, report failures, and verify accuracy (e.g., pricing updates, menu changes).
  • Ensure health and safety standards are met and adhere to all local, state, and federal laws.
• Family & Teamwork:
  • Build cross-functional relationships to create team unity.
  • Respond to team member questions and resolve issues in a timely manner.
  • Provide a safe work environment for team members and customers.
  • Navigate challenging situations and offer appropriate guidance.
  • Motivate and support the team through active listening and clear communication.
  • Handle customer complaints with a sincere approach to find effective solutions.
  • Foster a recognition culture that creates a positive work environment.
• Excellence:
  • Develop short-term and long-term strategies for restaurant success.
  • Deliver profit by interpreting P&L statements and making financial adjustments.
  • Source, hire, and develop excellent team members.
  • Minimize loss through strict cash handling policies, training, and compliance with accounting/banking requirements.
  • Demonstrate efficient labor control, inventory control, and waste management.
• Empowerment:
  • Build team capabilities by identifying strengths and opportunities.
  • Provide learning and development opportunities for all team members.
  • Offer guidance on personal development and career paths.
  • Demonstrate active and timely coaching capabilities.
  • Share ideas and leverage tools/resources to foster personal and business growth.

Requirements

• Minimum of three years of restaurant or retail experience, or combined experience and education.
• At least three years of experience with sales building, P&L statements, recruiting, and training.
• Proven track record of successful hiring and retention.
• Ability to work early mornings, evenings, late nights, weekends, and some holidays; schedule demands may change.
• Willing and able to work in a fast-paced environment.
• Associate’s or Bachelor’s degree in Restaurant/Hospitality Management or Business Management (a plus but not required).
• Reliable transportation, valid driver’s license, and insurance; must maintain an acceptable driving record (MVR).
• ServeSafe Certified.
• Must be at least 18 years of age.
• High school diploma or equivalent.

Physical Demands

The physical demands for this position include sitting, standing, bending, lifting, and moving intermittently during working hours. These requirements may be accomplished with or without reasonable accommodation.

Benefits

• Highly competitive pay structure.
• Medical, dental, and vision insurance.
• 401K.
• Paid time off.
• Holiday closures.
• Monthly bonus program.
• Company car or car allowance.
• Cell phone and internet reimbursement.
• Microsoft Surface.
• Border Shares—a deferred compensation program.
• Career growth opportunities.

Pay

$70,000 per year - $130,000 per year.