App Store Optimization Specialist

About the role

To shape how millions of customers discover and engage with our mobile apps.

Responsibilities

• Execute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes.
• Conduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition.
• Support experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings.
• Analyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations.
• Partner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities.
• Maintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs.
• Monitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks.
• Track and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.

Requirements

• A Bachelor’s Degree in Marketing, Business, Analytics, or a related field.
• At least three years of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps.
• Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.
• Experience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms.
• Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.
• Familiarity with A/B testing methodologies and a data-driven approach to measuring performance.
• Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.

Qualifications

• Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.
• Experience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms.
• Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.
• Familiarity with A/B testing methodologies and a data-driven approach to measuring performance.
• Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.

Skills

• App Store Optimization
• Keyword Research
• Competitive Analysis
• Market Assessments
• A/B Testing
• Data Analysis
• Performance Metrics Analysis
• Optimization Strategies Implementation
• Seasonal Campaign Management
• App Release Coordination
• Promotion Support
• Customer Engagement Monitoring
• Algorithm Changes Tracking
• Risk Identification
• Key Performance Indicator Tracking
• Strategy Informing

Benefits

• Comprehensive health insurance
• Retirement savings plan
• Flexible work schedule
• Professional development opportunities

Pay

The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable.

Schedule

Full-time position.