Annual Catholic Appeal - Marketing and Media Specialist

Job Summary

Helps advance the mission of the Annual Catholic Appeal and other Archdiocesan initiatives by developing and implementing strategic marketing, communications, and digital media efforts that promote stewardship, evangelization, and engagement through multiple media platforms.

Job Responsibilities

• Acts as a witness to Gospel values by modeling the teachings of the Catholic Church.
• Manages and maintains all Annual Catholic Appeal social media accounts and develops strategies to increase engagement, reach, and audience growth.
• Writes, produces, posts, and schedules social media content to increase followers and grow engagement.
• Develops and implements a comprehensive social media plan, including identifying key audiences, cultivating followers, and building relationships with influential voices throughout the Archdiocese.
• Develops and maintains calendars for electronic promotional efforts for the Annual Catholic Appeal including social media and email campaigns.
• Identifies, researches, and pursues compelling stories that highlight the impact of the ACA, Catholic ministries, parishes, schools, and supported agencies.
• Sets up, maintains, and organizes marketing photography and video assets to ensure accessibility and effective use across campaigns.
• Develops methods for making good news stories, photography, and videos available to partners, parishes, and others who wish to promote the Appeal.
• Develops content concepts and writes scripts for promotional, testimonial, and informational videos.
• Reviews and edits marketing materials, publications, donor communications, and promotional content to ensure messaging consistency, accuracy, and effectiveness.
• Drafts sample letters, email communications, social media content, promotional materials, and campaign messaging.
• Develops and maintains Canva templates and other marketing resources for parish and ministry use.
• Cultivates relationships with parish communicators, ministry leaders, and social media influencers throughout the archdiocese to expand awareness and amplify campaign messaging.
• Manages and updates ACA website content, ensuring accurate information, organized resources, and accessible descriptions and links for supported agencies and ministries.
• Creates and coordinates in-house marketing materials and collaborates with vendors, agencies, and production partners as needed.
• Assists in the development and implementation of creative promotional strategies and engagement opportunities for events and campaigns.
• Provides marketing support and consultation to parishes participating in the Annual Catholic Appeal.
• Assists with marketing campaigns for additional fundraising campaigns including #iGiveCatholic, affordable housing initiatives, and other priorities of the Archbishop of St. Louis.
• Assists with promotional and administrative responsibilities related to #iGiveCatholic and other fundraising initiatives.
• Attends events as needed, including occasional evenings and weekends.

Job Requirements

• Knowledge of Catholic theology, culture, and the mission of the Church.
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field, or equivalent professional experience.
• Two to five years of experience in marketing, communications, social media management, public relations, or related fields preferred.
• Experience creating and managing digital marketing campaigns across multiple platforms.
• Experience with content management systems, website administration, and email marketing platforms.
• Proficiency with Canva, Microsoft Office, social media platforms, and other digital communication tools.
• Experience with photography, videography, and digital content management preferred.
• Knowledge of fundraising and stewardship communications is preferred.
• Strong writing, editing, proofreading, and storytelling abilities.

Skills & Attitudes Required For Success

• Practicing Catholic, able to provide a witness to the Catholic faith.
• Excellent written, verbal, and interpersonal communication skills.
• Strong storytelling and content development abilities.
• Creative thinker with the ability to develop innovative marketing strategies and campaigns.
• Highly organized with exceptional attention to detail.
• Able to manage multiple projects, priorities, and deadlines simultaneously.
• Works effectively both independently and as part of a collaborative team.
• Demonstrates initiative and a proactive approach to problem-solving.
• Strong proofreading, editing, and quality-control skills.
• Able to build productive relationships with clergy, parish leaders, donors, ministry representatives, and colleagues.
• Adaptable and willing to learn new technologies, communication methods, and industry best practices.
• Passion for evangelization and communicating the impact of the Church's mission.

Relationship Requirements

• Ability to communicate and interact effectively with clergy, parish leaders, agency representatives, donors, volunteers, vendors, and Archdiocesan staff.
• Collaborates closely with colleagues in the Office of Stewardship and the Annual Catholic Appeal, and throughout the Curia.
• Maintains professional relationships with media partners, marketing vendors, digital content creators, and community stakeholders.

Resources for Which Accountable

• Annual Catholic Appeal social media platforms and digital communication channels.
• Appeal website content and online marketing resources.
• Marketing, photography, video, and creative content libraries.
• Parish ACA marketing resources and communication templates.

Benefits

• Work/life balance is so important to the archdiocese.
• Flexible working times, remote working options, generous paid vacation increasing with service, and personal leaves of absence.
• The ability to make the most of life at home, you’ll also be able to contribute to the Archdiocese sponsored volunteer events.