Analytics and Insights Lead

Client Partnership & Strategy

Function as the primary client-facing analytics lead for CRM initiatives, directly working with client, marketing, product, and data teams.
Translate client goals into measurable vital metrics, actionable insights, and analytical plans.
Support planning activities for campaign targeting, lifecycle marketing, and retention efforts.

Project Leadership

Collaborate with a team of analysts and data scientists focused on customer segmentation, campaign measurement, predictive modeling, and AI applications.
Collaborate with cross-functional internal teams across CRM strategy, creative, and activation/deployment.
Coordinate end-to-end delivery of analytics projects, ensuring quality, timeliness, and impact.
Provide mentorship and technical guidance to junior team members.

Analytics Delivery & Innovation

Design and lead all aspects of customer analytics workflows, including segmentation, A/B testing, incremental lift studies, and dashboard reporting.
Champion the use of innovative techniques such as machine learning, generative AI, and embedded AI agents to improve marketing efficiency.
Ensure accuracy, scalability, and repeatability in all analytics solutions.

Data Stewardship & Enablement

Work closely with client data engineering teams to ensure clean data pipelines and proper integration into reporting environments (e.g., internal AI platforms, Snowflake, Salesforce, GCP, AWS).
Partner with cross-functional teams to support new data sources and modeling opportunities.

Qualifications

• 5-7 years of shown experience in analytics, data science, or CRM strategy within a marketing or consulting environment
• Proven track record to lead and manage client-facing relationships
• Strong background in statistical modeling, campaign measurement, and experimental design
• Familiarity with first-party CRM data systems, CDPs, and enterprise-level marketing stacks
• Hands-on expertise with SQL, Python, and visualization tools (e.g., Power BI, Tableau)