Analyst, Primary Research
Job Summary
We’re looking for a Primary Research Analyst to join our Insights & Strategy Team. In this role, you’ll support the design, execution, and analysis of survey-based research that answers key business questions and measure marketing campaign performance. You’ll partner closely with internal teams to deliver timely, accurate insights that support client campaigns and business decisions.
What You’ll Do
- Support end-to-end survey-based research and campaign measurement across assigned clients, including survey development, execution, analysis, and reporting
- Design, write, and program questionnaires in Qualtrics
- With guidance, translate campaign objectives into research inputs, including assisting in survey design and KPI tracking
- Clean and analyze survey data using SPSS, R, or similar data analysis tool; manipulate large datasets using Excel
- Aid in developing clear, visually compelling reports; present findings to internal stakeholders
- Track project progress, timelines, and deliverables, ensuring visibility into status and next steps
- Contribute to the development and maintenance of tools, trackers, and knowledge systems (e.g., case studies, benchmarks)
- Help document processes, improve workflows, and contribute to team efficiency through operational improvements
What We Need
- Analytical Thinking: Strong analytical mindset with strong working knowledge of statistical analysis. Clear Communication: Excellent written and verbal communication skills to effectively convey complex analytical concepts and details to both technical and non-technical stakeholders. Experience in creating compelling data visualizations is a plus.
- Collaborative Mindset: Proven ability to work collaboratively in a cross-functional team environment, including a Sales team. Attention to Detail: You bring precision to every step—from survey design to final presentation—ensuring clarity and accuracy. Critical Thinking: Experience thinking through the best approach to solving issues at hand.
Desired Qualifications
- Bachelor’s degree in a related field is required (Psychology, Marketing, Market Research, Statistics, Business).
- Proven experience (1+ years) in a similar role, preferably in a role allowing ownership of research projects and calendars.
- Familiarity with survey tools such as Qualtrics, SurveyMonkey, Decipher or similar.
- Experience in using SPSS/Stata, R, Excel, PowerPoint, and data visualization tools (e.g., Tableau, Looker).
- Experience creating presentation or reports to communicate data and insights.
About PatientPoint
PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and health brands with relevant information that is proven to drive healthier decisions and better outcomes.
Latest News & Innovations
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- Read Mike Walsh, COO answers "What Makes a Great Leader".
- Recognized on Vault’s Top Internship List.
What We Offer
- Competitive compensation
- Flexible time off to recharge
- Hybrid work options
- Mental and emotional wellness resources
- A 401K plan