Analyst, Performance Marketing - Programmatic

Responsibilities

• Set up, manage, and optimize programmatic campaigns across Display, Native, Online Video, YouTube, CTV, and emerging channels while meeting or exceeding performance goals
• Create tactical media plans using first- and third-party data to support campaign execution and business objectives
• Proactively monitor campaign pacing and performance, ensuring accurate and timely delivery of budget while maintaining campaign efficiency
• Track, analyze, and communicate campaign performance, optimization decisions, and tactical recommendations to cross-functional business partners
• Own the end-to-end creative process from asset delivery through launch, partnering closely with brand and vendor teams to execute
• Monitor ad verification, viewability, and brand safety standards to maintain campaign quality and performance
• Troubleshoot campaign setup, tracking, pixel implementation, dynamic creative, and platform-related issues as needed
• Support ongoing test and learn initiatives, with a focus on improving campaign efficiency and incremental performance
• Own select tests independently while partnering closely with Senior Analysts and Marketing Analytics teams on larger-scale experiments
• Manage relationships with DSPs, SSPs, publishers, and related technology partners

Requirements

• 1+ years of experience in programmatic advertising, DSP campaign management, or related digital media experience
• Familiarity with DSPs including site pixels, audience segmentation, optimization levers, reporting/insights, etc.
• Strong analytical mindset with the ability to interpret data and identify actionable insights
• Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate to all levels of the organization
• Intellectual curiosity, entrepreneurial spirit, and drive to innovate
• Comfort working in an adaptive, fast-paced environment
• Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)
• Bachelor’s Degree or equivalent experience required

Qualifications

• Experience working in programmatic advertising, DSP campaign management, or related digital media experience
• Familiarity with DSPs including site pixels, audience segmentation, optimization levers, reporting/insights, etc.
• Strong analytical mindset with the ability to interpret data and identify actionable insights
• Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate to all levels of the organization
• Intellectual curiosity, entrepreneurial spirit, and drive to innovate
• Comfort working in an adaptive, fast-paced environment
• Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)
• Bachelor’s Degree or equivalent experience required

Skills

• Programmatic Advertising
• DSP Campaign Management
• Data Analysis
• Excel Proficiency

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series

Pay

The expected starting pay range for this position is $70,000-$80,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law.

Schedule

Monday through Thursday