Analyst or Senior Analyst, Strategic Analytics (temp to perm)

About the role

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

The Analyst or Senior Analyst supports the Strategic Analytics team in measuring earned media, influencer, and digital marketing campaign success against clients’ brand and business objectives. They will build relationships with brand teams, present to clients, and support new business pitches and will use social, site, mobile, and search analytics tools to inform strategy and messaging approaches. They will make actionable recommendations that inform and optimize program performance.

Responsibilities

• Support the Strategic Analytics team in measuring earned media, influencer, and digital marketing campaign success against clients’ brand and business objectives.
• Build relationships with brand teams.
• Present to clients.
• Support new business pitches.
• Use social, site, mobile, and search analytics tools to inform strategy and messaging approaches.
• Make actionable recommendations that inform and optimize program performance.

Qualifications

• Bachelor's degree (BA/BS) from a four-year accredited college or university, or equivalent experience
• 3+ years of professional experience in business, advertising, communications or a related field
• Familiarity with marketing performance metrics and an understanding of how they relate to business results
• Comfortable working with both qualitative and quantitative data including unstructured sources such as social media conversations, news articles and online search results
• Ability to work and learn independently, and to manage multiple tasks within established deadlines
• Strong communication, collaboration, data visualization, and presentation design skills
• Strong Excel / Google Sheets skills
• Knowledge of digital marketing landscape, marketing performance measures, marketing strategy, measurement strategy, and marketing best practices
• Ability to craft a narrative from data and present it clearly, simply, and convinc