Analyst, Media, FHS, US&C

Role And Responsibilities

• Draft weekly media performance updates for our senior leadership team
• Build out a media measurement library inclusive of KPIs, measurement plans and a best practices guide
• Utilize MMM and attribution tools to ensure campaign effectiveness is delivered across all campaign plans
• Lead regular reviews with agency teams, media partners and measurement providers to recommend campaign optimizations
• Design testing plans for national and local campaign objectives, lead project teams to activate plans and share results/recommendations with marketing stakeholders
• Collaborate with the insights team to apply sales forecasts, prospecting and known audience behaviors, and consumer trends across media recommendations
• Maintain current understanding of the industry – specifically, being a subject matter expert for the team on emerging tools, technologies and providers across the measurement and testing vertical

Required Skills

• Bachelor’s degree in business, marketing, or related field
• 1+ year of experience in media or analytics
• Proficient understanding of media trends, measurement techniques and media consumption behaviors
• Strong problem-solving, organizational, and verbal & written communication skills - and a desire to address challenging problems utilizing this skillset
• Highly driven individual, balancing accountability, growth and exploration within the role
• Comfortable leveraging AI solutions to advance the role’s responsibilities
• Prior experience working for or with agencies is preferred

Benefits

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.