Analyst, Media & Acquisition

Responsibilities

• Support the development and execution of paid media strategies across digital channels including paid social, search, display, video, affiliate, and programmatic media.
• Aid in launching, monitoring, and optimizing campaigns to enhance performance against key business objectives.
• Partner with agency teams to ensure campaigns are executed accurately and aligned with strategic goals.
• Contribute to campaign briefing, trafficking, creative delivery, QA, and optimization processes.

Performance Measurement & Insights

• Monitor campaign performance and identify opportunities to improve efficiency, effectiveness, and return on investment.
• Analyze media performance data and provide actionable insights to stakeholders.
• Support weekly, monthly, and quarterly reporting processes.
• Utilize internal analytics tools, agency reporting, and customer data to drive recommendations.

Stakeholder Partnership

• Collaborate with brand marketing, creative, merchandising, analytics, finance, and e-commerce teams to support campaign objectives.
• Communicate campaign updates, performance results, and optimization recommendations to internal stakeholders.
• Support alignment between media investments and broader business priorities.

Operational Excellence

• Maintain campaign documentation, budget trackers, purchase orders, and forecasting tools.
• Perform quality assurance checks and proactively identify campaign issues.
• Support process improvement initiatives that increase efficiency and scalability.

Industry & Channel Expertise

• Stay informed on digital media trends, platform updates, consumer behavior, and industry best practices.
• Participate in training and knowledge-sharing opportunities to continuously expand channel expertise.

Qualifications

• Bachelor’s degree preferred or equivalent professional experience.
• 1+ years of experience in digital marketing, media, advertising, analytics, or a related field.
• Familiarity with paid media channels and digital marketing fundamentals.
• Familiarity with analyzing KPIs.
• Strong analytical and problem-solving skills.
• Experience of working with multiple stakeholders and cross-functional teams.
• Proficiency in Microsoft Excel and presentation tools.
• Strong communication, organization, and project management skills.

Pay

The annual base salary range is $50000-$60000 / year.

Schedule

Hybrid schedule based out of St. Petersburg, FL.