Analyst, Customer and Lifecycle Marketing

About the role

The Analyst, Customer and Lifecycle Marketing is responsible for web merchandising of integrated consumer retail campaigns across online platforms helping to meet yearly revenue & volume goals. In addition, execute and implement tactical & conversion driving campaigns for Royalcaribbean.com e-commerce. The responsibilities will cover various aspects of website deployments, promotions, design, implementation, and verification of multiple global countries. This position will be working onsite from Miami.

Responsibilities

• Work with E-Commerce Lead to oversee implementation and execution of integrated tactical campaigns directed at increasing web conversion across international markets
• Strong programming skills and experience driving ecommerce
• Own and execute the implementation of new tools and functionality as well as optimization of user experience as it relates to driving web conversion
• Interact with social, brand, and email teams to execute web merchandising efforts and alignment for marketing campaigns
• Work with content agency to develop briefs for content optimizations
• Provide insights to inform other marketing areas in planning and deploying of campaigns
• Author global campaigns in AEM (Adobe Experience Manager)
• Weekly web merchandising analysis report to be generated to identify areas of opportunity and optimization
• Experience generating, testing, and debugging
• Work with marketing analytics team for integrated campaign management and analytics ensuring flawless campaign execution
• Conduct monthly competitive research, including industry trends, retail activity and other consumer promotions

Qualifications

• Four-year Bachelor's or equivalent required; MBA preferred; or one to three years related business analysis experience and/or training; or equivalent combination of education and experience
• Candidate must possess strong written and oral communication skills and be able to work effectively with all levels of personnel
• Strong PC skills are required
• Experience in AEM (Adobe Experience Manager) and Adobe Target is a plus
• Excellent interpersonal communication skills to be able to communicate with all levels of management, agency contacts and travel agent partners
• Excellent project management skills to be able to build communication plans and present information that are owned by other business units
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
• Ability to read through statistical data to form decisions
• Ability to solve practical problems and recommend solutions
• Working knowledge of personal computers with e-mail, and advanced MS Office skills, more specifically on Excel and Powerpoint, in order to create executive presentations for leadership
• Negotiating skills: bringing others together to try to reconcile differences and persuading others to your point of view

No immigration sponsorship offered.