Analyst, Client Services
Audacy, Inc. · New York, NY · 3 wk ago
RemoteRemoteInformation Technology$60k–$68k/yrFull-time
Responsibilities
- Experience working with Digital Media in either a Planning, Campaign Management or Operations role is required.
- Partner closely with our sales teams and vendors to design, implement and deliver advertising campaign measurement projects.
- Work with the Digital Ad Operations Team to properly structure ad campaigns for measurement and implement tracking pixels.
- Support local sales teams and their clients on tag implementation on the clients’ own websites, typically using Google Tag Manager.
- Help with analyzing and interpreting campaign performance reports – craft a story from the data to help non-technical stakeholders understand and have confidence in the result.
- Scope out measurement and research projects, and manage our vendor relationships to ensure productive business partnerships.
- Create scalable, innovative approaches to managing and analyzing campaign performance data to solve challenging business problems.
- Keep abreast of current analytics trends, especially those pertaining to attribution. Introduce and help vet innovative techniques and vendors that will give Audacy a competitive advantage.
- Perform other related duties as required or assigned that contribute to the effectiveness of the department and to accomplish strategic goals and objectives.
Qualifications
- Bachelor’s Degree in Business, Marketing, Economics, or Digital Marketing.
- Experience with Google Analytics, Google Tag Manager, Adobe, or other digital tracking technologies.
- 1-3 years of related work experience.
- Strong analytical mind and curiosity. Is skilled at digging into data to assess results and key takeaways to leverage for continuous optimization.
- Strong analytical competencies such as ability to formulate an analytical problem; QC data and results; summarize key findings/insights; make actionable recommendations.
- Excellent organizational and project management skills, strong attention to detail and can skillfully manage several complex projects with multiple moving parts.
- Excellent written and verbal communication and presentation skills. Effective listener. Outstanding interpersonal skills.
- Strong personal integrity.
- Thrives in a fast-paced, entrepreneurial culture.