Americas Consulting Communications & Engagement Associate Director - Digital Campaigns & Platforms
About the Role
The Americas Consulting Communications & Engagement Associate Director – Digital Campaigns & Platforms will lead digital campaigns and channel experiences that keep the Consulting business informed, engaged and equipped to act on what's ahead. Reporting to the Consulting Communications Leader, this role owns digital campaign development, channel experience and engagement performance across Americas Consulting. The position blends strategic thinking, creative execution and data-driven decision-making to design and deliver compelling, multi-channel experiences that strengthen communications alignment, support Consulting's priorities and drive employee understanding, motivation and action.
Key Responsibilities
- Digital Strategy & Channel Experience: Lead execution and refinement of the internal digital communications strategy for Americas Consulting, aligned to broader Consulting Communications priorities. Oversee core internal channels including intranet, newsletters, webcasts, podcasts, video and emerging platforms. Drive continuous modernization of channel experience, usability and visual storytelling standards. Establish and maintain channel governance and editorial discipline across digital touchpoints.
- Campaign Strategy & Execution: Design and lead end-to-end, multi-channel digital campaigns aligned to established Consulting business priorities. Translate business objectives into immersive storytelling experiences that drive awareness, clarity and measurable engagement. Partner with initiative leads to ensure campaigns support transformation milestones and growth initiatives. Ensure consistent messaging reinforcement across digital channels.
- Creative Direction & Content Development: Provide creative direction across digital content formats, ensuring high-quality, on-brand execution. Partner with designers, agencies and content producers to deliver visually compelling assets. Elevate storytelling approaches to enhance engagement while maintaining alignment with Consulting Communications strategy. Oversee editorial planning and channel cadence to ensure coordinated delivery.
- Measurement & Continuous Improvement: Define and monitor digital engagement metrics, including reach, participation, content performance and sentiment indicators. Analyze performance data to inform continuous improvement and campaign optimization. Provide performance insights and recommendations to the Consulting Communications Leader and relevant stakeholders. Integrate employee listening insights into digital strategy refinements.
- Stakeholder Partnership: Partner closely with the Consulting Communications Leader to ensure digital initiatives align to broader narrative direction. Collaborate with Consulting leaders, operations, HR and the broader BMC network to support coordinated execution. Collaborate with Consulting communicators and BMC stakeholders to ensure consistency and alignment. Mentor junior team members and contribute to capability building within the team.
Skills & Attributes for Success
- Strong understanding of Consulting business priorities and growth drivers
- Proven experience leading enterprise digital engagement campaigns
- Strategic mindset paired with strong creative execution capability
- Expertise in multi-channel editorial management
- Data-driven approach to engagement optimization
- Ability to influence senior stakeholders in a matrixed environment
- Comfort operating in fast-paced, high-change environments
- High professional maturity and discretion
Qualifications
- 10-12 years of experience in internal communications, digital engagement or employee experience
- Bachelor's degree required; advanced degree preferred
- Experience leading digital content strategy in large, complex organizations
- Demonstrated success delivering measurable engagement outcomes
- Strong project management and stakeholder leadership capabilities
- Experience managing agency and creative partnerships
Preferred Experience
- Experience supporting AI or digital transformation initiatives
- Familiarity with change management principles
- Experience modernizing communication platforms or ecosystems
- Knowledge of professional services business environments
Pay
The base salary range for this job in all geographic locations in the US is $130,500 to $251,200. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $156,600 to $285,400. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography.
Benefits
- Medical and dental coverage
- Pension and 401(k) plans
- Wide range of paid time off options
- Flexible vacation policy allowing you to decide how much vacation time you need based on your personal circumstances
- Designated EY Paid Holidays
- Winter/Summer breaks
- Personal/Family Care leave
- Other leaves of absence when needed to support physical, financial, and emotional well-being
Schedule
Most people in external, client serving roles work together in person 40-60% of the time over the course of an engagement, project or year under the team-led and leader-enabled hybrid model.