Amazon Marketing Manager

Responsibilities

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

• for any list of duties/requirements/benefits, and

  for prose. So we can have a

  Responsibilities

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  • . Could also include subheadings inside li? Probably not needed; just list each bullet. - Requirements & Qualifications: includes bullet list of requirements: 3-5 years experience, strong experience with Amazon Seller Central, PDP optimization, A+ Content, Amazon advertising, PPC, experience creating or managing Amazon content, strong understanding of Amazon advertising, experience with consumer packaged goods etc, strong analytical skills, experience managing external agencies, Bachelor's degree preferred. We need to separate Requirements and Qualifications? The instruction says we can have sections Requirements and Qualifications separately if there is content. The posting lumps them together under "Requirements & Qualifications". We could split into two sections if we can discern which items belong to which. But it's okay to have just one section, maybe "Requirements". However instruction says prefer a few substantive sections over many thin ones. So we could combine into one section "Requirements". But we have both Requirements and Qualifications headings allowed. Since the posting lumps them, we could output a single

    Requirements

    with list. Or we could output both but risk duplication. Better to output one section "Requirements". However we also have "Skills" section possible: The posting includes "What We Are Looking For" with bullet-like statements: Marketing-focused, Amazon expert, Content-driven, Commercial and analytical, Hands-on, Agency management, Detail-oriented. Also "Technology" list: Amazon Seller Central and Amazon advertising platforms, Amazon analytics and reporting tools, Google Analytics and/or similar analytics platforms, Project management tools such as Asana or Wrike preferred. Also "Other": Ability to work extended hours, Travel up to 10%, Applicants must be currently authorized to work in the United States on a full-time basis. We need to decide which sections to include: About the role (intro about company and role), Responsibilities, Requirements, Skills, Benefits, Pay, Schedule. Schedule: not mentioned except maybe extended hours occasionally, travel up to 10% - that's not a schedule but could be considered schedule? The instruction says include Schedule section only if posting actually states them. It mentions "Ability to work extended hours on occasion, including nights or weekends, based on business needs." and "Travel up to 10% as business needs warrant." That's about schedule/travel. Could be considered schedule. But we might not have a clear schedule like "Full-time". It says full-time employees eligible for benefits. So schedule is full-time. Could include schedule: Full-time. However we need to avoid filler like "not specified". We have explicit: Full time employees are eligible for company benefits. Also "Ability to work extended hours on occasion, including nights or weekends". So we can include schedule: Full-time, with occasional extended hours and travel up to 10%. That's specific. Benefits: we have superior health and welfare benefits: $0 Copay / $0 Deductible Medical & Prescription Plan Design, 401(k) with 6% Employer Match, Vision and Mental Health Benefits. Also later: Full time employees are eligible for company benefits to include medical, prescription, dental, mental health benefits, 401(k) and paid time off (vacation, sick days and paid holidays). So we can combine. Pay: The range: $60,000 - $83,000. Also mention target compensation range determined by factors. So we can include Pay section with that range. Now About the role: Should include company description and role location and purpose. Use prose

    . Not repeat job title. Could be: "Joie is a global baby gear brand established in 2011, distributed across over 85 countries, designing products with families in mind and fostering joy-filled workplaces. The Amazon Marketing Manager role is based in Morgantown, PA (just off PA Turnpike exit 298) and focuses on managing Joie’s Amazon presence, including PDPs, A+ content, Brand Store experiences, and on‑Amazon storytelling to drive shopper conversion." That's good. Now Responsibilities: list each duty from the subheadings. Let's extract bullet points: Amazon Marketing Strategy: - Develop and execute Amazon marketing strategies that increase brand visibility, product discovery, engagement, and conversion. - Translate broader brand and product marketing strategies into compelling Amazon experiences. - Identify opportunities across content, merchandising, search, and advertising to improve performance. - Monitor Amazon trends and competitors to identify opportunities to strengthen Joie’s presence. PDP & A+ Content: - Own and optimize Amazon Product Detail Pages (PDPs), including product copy, imagery, infographics, video, and other customer-facing content. - Develop and manage A+ Content that clearly communicates product benefits and strengthens the customer purchase journey. - Partner with Creative, Product Marketing, Product Management, E-commerce, and Compliance teams to develop and launch high-quality Amazon content. - Use customer insights, reviews, search behavior, and performance data to identify content and conversion opportunities. Amazon Advertising & PPC: - Partner with Amazon advertising agencies to develop and optimize PPC and sponsored advertising campaigns. - Understand Amazon advertising strategy, including campaign structure, targeting, keywords, budgets, and performance. - Evaluate agency recommendations and provide direction on campaign priorities, investment, and improvements. - Ensure Amazon advertising, PDPs, A+ Content, and creative work together to drive performance. Analytics & Conversion Optimization: - Analyze Amazon traffic, conversion, search visibility, advertising performance, and product-level trends. - Identify underperforming products and develop actionable recommendations to improve conversion. - Test and optimize PDP images, copy, A+ Content, video, and other Amazon content based on performance and consumer insights. Product Launches: - Lead Amazon marketing execution for new product launches, including PDPs, A+ Content, creative, and advertising. - Develop launch plans and timelines and ensure products are fully prepared and optimized before launch. Now Requirements & Qualifications: list: - Three (3) to five (5) years of professional marketing experience with significant hands-on Amazon experience. - Strong experience with Amazon Seller Central, PDP optimization, A+ Content, Amazon advertising, and PPC. - Experience creating or managing Amazon content, including product imagery, video, copy, infographics, and A+ Content. - Strong understanding of Amazon advertising, including keywords, targeting, campaign strategy, budgets, and performance. - Experience with consumer packaged goods, consumer products, retail, or another product-driven industry strongly preferred. - Strong analytical and problem-solving skills with the ability to turn Amazon performance data into marketing actions. - Experience managing external agencies and evaluating advertising strategy and performance. - Bachelor's degree in Marketing, Business, E-commerce, or a related field preferred. Now Skills / What We Are Looking For: list: - Marketing-focused: Strong understanding of how brand, content, advertising, and e-commerce work together to drive results. - Amazon expert: Understands what makes a high-performing Amazon presence, PDP, and product experience. - Content-driven: Able to develop and identify compelling content that helps customers understand products and make purchase decisions. - Commercial and analytical: Uses performance data and consumer insights to improve engagement and conversion. - Hands-on: Comfortable developing strategy while also managing the details of Amazon execution. - Agency management: Able to effectively direct and evaluate Amazon advertising partners. - Detail-oriented: Understands the importance of accuracy, consistency, compliance, and execution on Amazon. Technology: list: - Amazon Seller Central and Amazon advertising platforms - Amazon analytics and reporting tools - Google Analytics and/or similar analytics platforms - Project management tools such as Asana or Wrike preferred Other: list: - Ability to work extended hours on occasion, including nights or weekends, based on business needs. - Travel up to 10% as business needs warrant. - Applicants must be currently authorized to work in the United States on a full-time basis. Now Benefits: list: - Superior health and welfare benefits: $0 Copay / $0 Deductible Medical & Prescription Plan Design - 401(k) with a 6% Employer Match - Vision and Mental Health Benefits - Medical, prescription, dental, mental health benefits - Paid time off (vacation, sick days and paid holidays) We could combine duplicates. Pay: list: - Pay range: $60,000 - $83,000 (target compensation range determined by skills, competencies, years of experience, geographic location, education) Schedule: list: - Full-time position - Occasional extended hours (nights or weekends) as needed - Travel up to 10% as business needs warrant Now we need to output HTML fragment with

    headings and

    • for lists,

      for prose. We should not include any markdown fences. We need to ensure we don't repeat job title. Not include "Amazon Marketing Manager" as heading. It's okay to mention it in prose. Now produce final HTML. Let's craft:

      About the role

      Joie is a global baby gear brand established in 2011, distributed across over 85 countries, designing products with families in mind and fostering joy‑filled workplaces. The Amazon Marketing Manager role is based in Morgantown, PA (just off PA Turnpike exit 298) and focuses on managing Joie’s Amazon presence, including PDPs, A+ content, Brand Store experiences, and on‑Amazon storytelling to drive shopper conversion.

      Responsibilities

      • Develop and execute Amazon marketing strategies that increase brand visibility, product discovery, engagement, and conversion.
      • Translate broader brand and product marketing strategies into compelling Amazon experiences.
      • Identify opportunities across content, merchandising, search, and advertising to improve performance.
      • Monitor Amazon trends and competitors to identify opportunities to strengthen Joie’s presence.
      • Own and optimize Amazon Product Detail Pages (PDPs), including product copy, imagery, infographics, video, and other customer‑facing content.
      • Develop and manage A+ Content that clearly communicates product benefits and strengthens the customer purchase journey.
      • Partner with Creative, Product Marketing, Product Management, E‑commerce, and Compliance teams to develop and launch high‑quality Amazon content.
      • Use customer insights, reviews, search behavior, and performance data to identify content and conversion opportunities.