AliExpress-PR Manager-Korea

The role focuses on managing AliExpress public‑relations communication in South Korea, driving media and stakeholder relations, handling crisis situations, and leveraging AI tools to improve workflow efficiency.

Responsibilities

• Lead AliExpress PR communication in South Korea.
• Develop and implement strategic media and stakeholder relations programs to increase positive exposure of AliExpress.
• Collaborate with overseas functional teams and the South Korean sales team to achieve communication goals.
• Serve as the primary contact for local media inquiries.
• Manage potential risk, crisis communication, and issue response.
• Implement local communication projects.
• Oversee performance of the local PR agency.
• Leverage AI applications and agents to automate workflows, enhance decision‑making, and drive productivity.

Requirements

• Open‑mindedness to different cultures.
• Strong relationships with local media and stakeholders in the e‑commerce industry.
• Experience in e‑commerce public relations within the local market.
• Ability to work effectively with overseas teams.
• Bilingual proficiency in Korean and Chinese or Korean and English.
• Prior work experience with world‑class or Chinese brands (preferred).