Alcohol Brand Ambassador (Gulf – Dothan, Panama City, Pensacola and Mobile)

Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 124 years ago. Buffalo Rock manages the best beverage portfolio in the country, which includes several beloved global and regional brands.

About the role

As a Brand Ambassador, you will be the face of Buffalo Rock Company’s alcoholic beverage portfolio in various marketing and promotional activities. The primary responsibility will be to engage with consumers, promote a brand’s story, and encourage sales through events, tastings, and social media interactions. This role is ideal for someone who is passionate about beer and the beverage industry, and enjoys engaging with people in an energetic, fun environment.

The Alcohol Brand Ambassador will host promotional demos at bars, liquor, grocery, and convenience stores (approximately 4 hours each, which includes set up and breakdown). Ambassadors will also have the opportunity to work local events and festivals as available.

Responsibilities

• Travel throughout the assigned region (Gulf – Dothan, Panama City, Pensacola, and Mobile).
• Work evenings and weekends when events and tastings are scheduled (typically Thursday – Sunday).
• Actively represent and promote the alcoholic beverage portfolio at various retailers, events, festivals, and bars to increase visibility and consumer engagement.
• Maintain a professional appearance and demeanor at all times.
• Interact with customers to create excitement and inform them about the product's features, benefits, and unique selling points.
• Organize and participate in tastings, product samplings, and giveaways to increase product trials, including planning, coordination, set up, and breakdown of events.
• Track and report on the effectiveness of events and promotional campaigns, providing insights and recommendations for future initiatives.
• Participate in weekly status calls and communications with the Corporate Director of Alcohol Sales and Strategic Partnerships.
• Share brand-related content across social media platforms to create organic engagement and foster a positive image of the brand.
• Provide feedback to the brand’s marketing and sales teams on consumer preferences, market trends, and competitor activity.
• Assist in promoting sales through various partnerships with bars, restaurants, and retail outlets.
• Educate consumers on beer styles, brewing techniques, and the brand’s history.
• Exhibit enthusiasm for beer and the beverage industry, with knowledge of the local beer and beverage scene.
• Exhibit high ethical and moral conduct while representing Buffalo Rock Company.
• Complete assigned training curriculum, including online and facilitated training.
• Take reasonable precautions to protect the Company from damages, theft, or other liabilities, and ensure safety for all parties involved.
• Honor and follow through on all business commitments.
• Embody Buffalo Rock’s Purpose and Core Values.

Requirements

• Must be at least 21 years of age to work with alcohol.
• Must have a valid driver license in state of residence with a good driving record.
• Must provide your own reliable transportation for business use with required insurance coverage.
• Must have a smartphone device.
• Must be available to work up to 20 hours per week, including evenings and weekends (typically Thursday – Sunday).
• High School Diploma or General Education Degree (GED) required; some college or continued education preferred.
• Experience in brand ambassadorship, sales, hospitality, beverage, or foodservice preferred.
• Experience with Microsoft Office 365 products (Outlook, Word, Excel, PowerPoint, SharePoint, Access) required.
• Experience with social media platforms and scheduling programs (Instagram, Facebook, TikTok) required.

Skills

• Accuracy and attention to detail.
• Strong oral communication skills.
• Dependability and consistency in fulfilling duties.
• Energetic and able to work at a sustained pace.
• Organized with systematic methods for task completion.
• Outgoing personality with excellent communication skills for engaging and educating customers.
• Safety awareness to identify and correct conditions affecting employee safety.
• Social media savvy for promoting a brand and engaging with consumers.
• Teamwork and ability to collaborate toward daily goals.
• Ability to work under pressure and complete tasks in stressful situations.

Schedule

Flexible part-time schedule (up to 20 hours per week) with availability required on weekdays and weekends. Seasonal position through year-end 2025.

100% travel required within the assigned region.

Physical demands

• Constantly required to stand, walk, and speak.
• Frequently required to reach outward and manually manipulate objects.
• Occasionally required to grasp, squat, kneel, bend, climb, or crawl.
• Lifting/carrying: Constantly up to 20 lbs, occasionally 21-50 lbs.
• Push/pull: Constantly up to 12 lbs, frequently 13-25 lbs, occasionally 26-40 lbs.
• Work environment includes both indoor and outdoor settings with varying temperature conditions, from extreme heat to extreme cold.