ALBRON - PIT UPGRADING
Albron partnered with us to upgrade its Pit concept—a commercial self-service food retail format located in central areas of hospitals. Designed to welcome guests throughout the day, Pit offers tasty, wholesome food, beverages, and non-food items.
About the concept
The concept is anchored in three key values:
- Convenience
- Comfort
- Health
At its core, Pit creates a moment of escape from the hospital environment—a place where visitors can relax, reconnect, and recharge. The interior design is light-filled and inviting, exuding a positive ambiance, with an open kitchen as the focal point.
Project scope
Our role was to refine the brand by optimizing the logo and revitalizing all visual expressions with a modern, clean design. We upgraded the photography, color scheme, and typography to boost visual appetite and taste appeal. The result is a brand experience that feels more flavorful, contemporary, and guest-focused.
Implementation
The refreshed identity was first implemented in a live location and documented in a detailed brand manual. It is currently being rolled out across existing outlets and immediately applied to all new Pit locations.