AI Visibility Program Manager

Position Overview

Our client is seeking an AI Visibility Program Manager to lead visibility, citation, and share-of-voice initiatives across their Commercial Card and Accounts Payable product lines. This individual will be responsible for driving AI search presence, content strategy, competitive positioning, analytics, and publication placement efforts to increase product awareness across emerging AI search platforms and traditional digital channels. The ideal candidate combines product marketing expertise, analytical problem-solving skills, content strategy experience, and a consultative mindset. This role will partner closely with product leaders, marketing teams, agency partners, and executive stakeholders to improve visibility and market presence across key fintech offerings.

Key Responsibilities

• Own AI visibility strategy for assigned product lines.
• Monitor market mentions, citations, and share of voice versus competitors.
• Develop content and thought leadership strategies to increase product visibility.
• Partner with agency teams to create and distribute articles, reports, blogs, videos, and other marketing assets.
• Identify new opportunities to improve AI search discoverability and digital authority.
• Analyze performance metrics and adjust strategies based on results.
• Collaborate with product leaders, general managers, marketing teams, and executive stakeholders.
• Conduct competitive intelligence and market research.
• Drive review generation and reputation-building initiatives.
• Present findings and recommendations to senior leadership.

Required Qualifications

• 5+ years of experience in Product Marketing, Marketing Strategy, Program Management, Growth Marketing, SEO, Digital Marketing, or related fields.
• Experience developing and executing content strategies.
• Strong analytical and reporting capabilities.
• Experience managing multiple initiatives simultaneously.
• Excellent communication and stakeholder management skills.
• Ability to work cross-functionally with agencies, marketing teams, and business leaders.
• Strong research and problem-solving abilities.

Preferred Qualifications

• Experience supporting B2B products.
• Fintech, payments, commercial card, AP automation, or financial services experience.
• Experience with SEO, digital visibility, content distribution, and competitive analysis.
• Familiarity with AI search, AI-generated content discovery, and emerging search technologies.
• Exposure to Adobe Analytics, Google Analytics, Power BI, or similar reporting platforms.
• Consulting, analyst, or strategy background preferred.

Ideal Candidate Profile

• The drive of a salesperson.
• The analytical mindset of a consultant.
• The curiosity of a reporter.
• The ability to think strategically while also executing tactically.
• Strong communication skills and comfort interacting with senior business leaders.

Interview Process

1-2 interview rounds.