AI/SEO Copywriter (On-Site)

Drive customer engagement and site discoverability by writing and managing authoritative web content for Gopher Sport, a revered physical education, sports, and fitness equipment company with a 75+ year history.

About the role

As a Marketer focused on digital content, SEO, and GEO, you will execute against department plans by developing and managing high-quality digital content. Your goal will be to enhance the customer’s experience on our websites with our brands and products while driving relevant site traffic through improved rankings and citations across search and AI results. This is a full-time, in-person position in Owatonna, MN.

Responsibilities

• Producing New Web Content: Research new subject areas, produce new authoritative content, format to maximize discoverability in search and AI-generated results, and launch content to websites on time.
• Improving Existing Content: Manage existing web content; make changes or run experiments to increase user engagement and drive relevant web traffic from search engines and AI chatbots.
• Monitoring Content Performance and Appearance: Monitor the appearance of our brands, products, etc. in search and AI results to ensure they are accurately presented and emphasize the correct content.
• Managing Technical SEO: Ensure the technical elements of all websites are optimized for discoverability. Monitor performance metrics and maintain/fix/address issues.
• Publishing Reporting: Publish clear, accurate reporting on web content production and performance.

Requirements

• BA/BS in Marketing, English, or related degree. Focus or coursework on digital marketing preferred.
• 1+ years managing SEO/GEO initiatives with a track record of performance improvement.
• Proficient writer with proven experience writing useful, highly-discoverable web content across a diverse set of products and industries.
• Experience with Excel using low to mid-level functions (xlookups, power pivots, etc.) preferred.
• Experience in a B-to-I or B-to-B marketing/advertising department preferred.

About Gopher Sport

Gopher Sport is an industry-leading inventor and seller of high-quality, innovative products used by teachers, coaches, and kids for physical education, athletics, fitness, and recreation. Our mission is “To help teachers and coaches show kids how to have fun and be healthier through physical activity.” Since 1947, we’ve been committed to delivering innovative products, exceptional service, and an unconditional satisfaction guarantee.

Benefits

• Competitive compensation and benefit package, including traditional and HSA health insurance options, vision.
• 3 weeks of paid time off accrued the first year.
• 3 weeks of remote work flexible hours.
• 8 company-paid holidays.
• Profit sharing, 401K.
• Lifestyle spending account.
• Tuition reimbursement.
• Product discounts.
• Onsite fitness center.

Pay

$57,650 - $82,300 per year.