AI Creative Specialist — Meta Ads & Web (DTC E-commerce)

About The Role

We're a DTC e-commerce business looking for someone who can produce high-volume, high-quality AI creative for Meta ads and our website. This is a performance role — your work is judged by what it does in the ad account, not by how it looks in isolation. You'll own creative production end to end statics first, video shortly after.

What You'll Do

• Produce AI-generated statics for Meta ads across multiple angles and hooks — high volume, fast turnaround
• Create and edit AI video content for paid social as we scale beyond statics
• Edit and refine raw and AI-generated footage into finished ads — cuts, pacing, captions, sound, motion
• Build on-site creative: product imagery, landing page visuals, lifestyle content
• Research competitor creative and category trends, and bring angles to us rather than waiting to be briefed
• Iterate quickly on feedback and performance data — winners get scaled, losers get cut
• Maintain a consistent premium brand aesthetic across everything you produce

What We Need From You

• Demonstrable experience creating AI content for Meta ads — statics and video
• Strong editing skills — video editing and image/photo editing, with the software proficiency to back it up
• A working AI stack you know inside out — image generation, video generation, avatars/voice, and LLMs
• A portfolio you can share (please don't apply without one)
• DTC / e-commerce background — you understand direct response, not just pretty pictures
• Fluent written and spoken English
• Reliable and disciplined — you hit deadlines without chasing

What Sets The Right Person Apart

• You take feedback well and apply it — no ego about the work
• You do your own research and arrive with ideas
• You're resourceful and inventive with the tools, not just executing prompts
• You're hungry to perform and want to be measured on results