Affiliate Marketing Lead, Shop (Americas)

About the role

We are building Shop's paid acquisition channels. Affiliate is one of them, and it is yours to build and run. This is a hands‑on role. You will pick the platform, sign the publishers, wire the tracking, set the payouts, watch for fraud, and prove the channel is worth the money. You will help shape the strategy and own the execution. The mandate: take affiliate from proof of concept to an always‑on program with clean tracking, healthy economics and a defensible read on incrementality. You will work with paid media, data, product, creative, Legal, Finance, and external partners to build a new growth capability inside Shop.

Responsibilities

• Build the program: select and manage the affiliate platform or network; own account setup, tracking implementation, terms, and partner‑facing program details.
• Recruit publishers: source and onboard partners across content and editorial commerce, cashback and rewards, loyalty apps, deal sites and browser extensions; decide which categories to pursue.
• Own the economics: set and negotiate commission structures by partner and by action; model payback, watch cost per install and cost per new buyer, and cut what doesn’t pay.
• Wire the tracking: own mobile and web attribution end‑to‑end (deep links, deferred deep links, postbacks, install and event tracking) and QA each link before it goes live.
• Prove incrementality: build tests (holdouts, geo tests, coupon and cashback exclusions) that show real lift and report the honest number.
• Police it: monitor for fraud and policy abuse (install farms, cookie stuffing, trademark bidding, coupon leakage, off‑brand placements); enforce the terms.
• Report and document the numbers: build dashboards, metric definitions, QA checks, weekly reporting, partner records, tracking conventions, and payout forecasts.
• Handle the money: forecast payouts, manage invoicing and accruals with Finance, keep partner payments accurate and on time.
• Work with creative and product: brief assets partners need, keep messaging on brand, and collaborate on landing experience, offer mechanics and the path from click to first purchase.
• Use AI: apply AI tools to partner research, outreach drafting, anomaly checks and analysis.

Requirements

• 5–10 years in affiliate, partner or performance marketing, with hands‑on ownership of an affiliate program at consumer scale.
• Direct experience in an affiliate platform (e.g., Impact,