Affiliate Marketing Lead

About the role

The Affiliate Marketing Lead will oversee and execute affiliate marketing programs for a portfolio of clients, focusing on strategic direction, partnership management, and performance optimization.

Responsibilities

• Own and manage affiliate marketing programs, ensuring seamless execution and measurable business impact.
• Lead strategic direction and day-to-day execution of affiliate programs, aligning initiatives with broader marketing goals and client KPIs.
• Plan, launch, and optimize affiliate campaigns end-to-end, including account setup, partner recruitment, offer strategy, performance tracking, and ongoing program management.
• Analyze campaign performance using platform reporting and partner insights; identify trends, risks, and opportunities, and translate findings into actionable optimizations.
• Build and grow high-impact partner ecosystems by vetting new publishers, negotiating placements, and strengthening relationships with top-performing partners and platforms.
• Serve as the primary point of contact for clients, providing clear communication, proactive recommendations, and timely responses to all program-related inquiries.
• Collaborate cross-functionally with Strategy, Brand, Creative, and Analytics teams to deliver integrated marketing solutions that drive full-funnel performance.
• Develop and maintain structured testing roadmaps to continuously improve program outcomes and uncover new growth opportunities.
• Maintain awareness of industry trends, platform updates, and competitive activity; proactively introduce innovative approaches that keep PMG and clients at the forefront of affiliate marketing.
• Identify process improvements and scalable solutions that enhance team efficiency, campaign accuracy, and overall program performance.

Requirements

• 3–5+ years of experience in affiliate marketing, performance marketing, or digital media, with hands-on experience managing affiliate programs and partnerships.
• Strong understanding of affiliate platforms and ecosystems, including tracking, attribution, and partner management best practices.
• Proven ability to analyze performance data, identify insights, and translate them into optimization strategies that drive measurable results.
• Experience recruiting, vetting, and scaling partnerships across content, loyalty, influencer, and technology partners.
• Strong project management and organizational skills, with the ability to manage multiple programs, timelines, and stakeholders simultaneously.
• Effective communicator who can simplify complex performance insights and clearly articulate recommendations to clients and cross-functional teams.
• Collaborative mindset with experience working across Strategy, Creative, and Analytics teams to deliver integrated marketing solutions.
• Demonstrated ability to build and maintain strong client and partner relationships rooted in trust, transparency, and accountability.
• A people-first approach to teamwork and leadership, contributing to an inclusive environment and supporting peers through knowledge sharing and collaboration.

Qualifications

• Master's degree in Marketing, Business Administration, or related field (optional).
• Experience with affiliate marketing tools and platforms such as Impact, CJ, Rakuten.
• Knowledge of digital analytics tools and platforms (e.g., Google Analytics, Adobe Analytics).
• Experience with CRM systems and database management.
• Ability to manage multiple projects and priorities effectively.
• Strong interpersonal and communication skills, both written and verbal.

Skills

• Strategic thinking and problem-solving skills.
• Excellent analytical and data-driven decision-making abilities.
• Strong negotiation and relationship-building skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite.

Benefits

• Professional Development: Learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Paid time off and holiday allowances.
• Parental Leave: Paid parental leave.
• Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Pet insurance coverage.
• Lifestyle Spending Accounts: Healthy habits and well-being support.
• Commuter Benefits: Travel and commuting support.
• Annual Bonus: Eligibility for an annual bonus.
• Volunteering Opportunities: Give-back hours for community service.
• AI Enterprise License: Access to AI Enterprise accounts and training sessions.