AE - Jacksonville/Tampa/Orlando - Cannabis & Agriculture Exp

About the role

The Account Executive — Southeast Region is a territory-owning commercial sales professional responsible for building and growing a portfolio of licensed commercial cannabis cultivation accounts across the Southeast region. This role is the revenue engine of Elevated’s Southeast market entry — activating existing operator relationships, winning new accounts, and serving as the ground-level expert on the Southeast cultivation landscape.

Key Responsibilities

• Territory Development & Account Management
• Own and grow the Southeast territory end-to-end: MSOs, independent cultivators, and new licensees all in scope
• Manage an active portfolio of commercial cannabis cultivation accounts with regular cadence outreach and on-site engagement
• Develop new business through existing Southeast cultivation relationships and targeted outreach to licensed MMTCs
• Build and maintain a qualified pipeline — target 5–10 active accounts within 60 days of hire
• Customer Engagement & Facility Consultation
• Conduct on-site visits with head growers and cultivation directors to understand programs, system types, and supply needs
• Recommend the right products for each customer's grow style, substrate selection, IPM program, and Southeast-specific environmental challenges
• Serve as a credible cultivation resource — able to speak knowledgeably about rockwool, coco, biological and chemical IPM, and commercial consumables
• Represent the brand at regional cannabis industry events, industry meetups, and relevant trade shows
• Fulfillment Coordination & Operations
• Collaborate with the Jacksonville 3PL warehouse to ensure accurate, timely order fulfillment for all Southeast accounts
• Feed demand signals back to procurement and operations to inform Phase 2 SKU expansion and inventory planning
• Confirm inbound logistics accuracy and escalate any fulfillment or supply issues that risk customer commitments
• Pipeline Tracking & CRM Discipline
• Maintain an accurate, up-to-date CRM record of all prospect and account activity — contacts, visit notes, pipeline stage, and next actions
• Provide regular territory updates including pipeline value, win/loss trends, competitive intelligence, and SKU demand signals
• Track ramp progress against 30/60/90-day milestones and provide accurate revenue forecasts

Key Challenges

• Building a self-sufficient territory from the ground up in a competitive Southeast market where incumbent relationships with Hawthorne, Sun Gro, and regional distributors are already established
• Navigating the diversity of the Southeast operator landscape — from large multi-site MSOs requiring structured procurement processes to independent growers who operate on relationship and trust
• Operating in a new-entrant capacity without an established brand footprint across the Southeast, requiring the AE to lead with cultivation credibility and product knowledge rather than name recognition
• Managing a geographically broad territory (across the Southeast multi-state territory) while maintaining consistent on-site visit cadence and responsive account service
• Converting pipeline relationships built on goodwill into formal, contract-backed purchasing commitments within the 60–90 day ramp window

Job Knowledge, Skills & Experience

• 3–7+ years working in or selling into commercial cannabis cultivation across the Southeast; demonstrated knowledge of Florida, Georgia, Tennessee, and/or other Southern state operator landscapes
• Existing relationships with head growers, cultivation directors, or procurement contacts at licensed Southeast cultivation operations — this is the highest-weighted qualification
• Hands-on cultivation knowledge: substrate selection, IPM programs, environmental controls, and Southeast-specific growing challenges (humidity, mold/mildew pressure, heat management)
• Familiarity with product categories including rockwool and coco growing media, biological and chemical IPM, and commercial PPE/consumables
• Proven track record of territory ownership — building, managing, and growing a book of accounts with minimal supervision
• Experience with CRM platforms and sales pipeline management

Compensation

Base Salary: $65,000-$90,000 annually, commensurate with experience and existing book of business
Commission on gross margin — structured to reward selling the right products, not just volume

Ramp Period

60–90 day ramp period with full base support while accounts are formalized

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Professional development and training opportunities
• Flexible work schedule and remote work options