Adult Immunization Specialist (Vaccines) Rochester, NY

Responsibilities

• Drive HCP Demand and Communicate Product Value
  • Engage HCPs across internal medicine, family practice and health departments to communicate the clinical value and benefits of GSK vaccines using approved materials.
  • Build and maintain deep expertise in vaccine therapeutic areas, GSK products and competitors.
  • Support peer-to-peer educational programs, conventions, and speaker events to enhance vaccine awareness and recommendation.
• Customer Engagement and Pull through
  • Tailor engagement strategies based on local practice dynamics and HCP/account needs.
  • Ensure pull through across adult segments for both private and public vaccination, including stocking, in-office vaccination and/or a strong referral process.
  • Partner with Vaccine Account Managers to drive product pull through within Public Awardees, Health Systems and other contracted accounts, following customer engagement guidelines as provided by customers or Account Managers.
  • Influence the uptake of publicly funded vaccines by engaging with HCPs/staff and health department and develop knowledge of their immunization goals and funding cycles.
  • Support accounts with their ordering and inventory management needs as appropriate.
  • Work with Account managers to appropriately educate/communicate HCPs/staff on HS policies.
  • Identify and address barriers to contract execution and utilization, providing actionable feedback.
• Cross-Functional Collaboration & Barrier Resolution
  • Partner with cross-functional teams (e.g., Market Access, Medical Affairs, Account Teams) to ensure aligned and compliant execution.
  • Help identify and address barriers to vaccine access, reimbursement or workflow integration.
  • Provide actionable field insights to inform local strategy, optimize resources, and enhance execution.
• Operational Excellence and Compliance
  • Uphold GSK’s standards for compliant, high-quality customer engagement in line with company policies and healthcare regulations.
  • Participate in business reviews and team huddles to assess progress and identify opportunities.
  • Maintain accurate CRM documentation and activity records per compliance and field standards.

Success Metrics & Key Performance Indicators

• Commercial Results: Achieve assigned territory sales, immunization rates and market share targets
• Key Activity metrics: Activity metrics (e.g. customer reach, frequency), progress on Good Selling Outcomes, utilization of key educational assets
• 100% compliance with documentation in CRM systems and GSK policies
• Completion of selling excellence and product related training programs and modules