Adobe Product Owner

About the role

As the Adobe Product Owner in the Customer Experience Organization, you’ll advance marketing technology capabilities through accurate data capture, robust reporting, and test-and-learn initiatives designed to enhance customer experience. This role focuses primarily on Customer Journey Analytics (CJA) and Adobe Target, while also supporting Adobe Experience Platform (AEP) and the internal data lake through a strong understanding of the data sets that enable analytics and personalization.

Responsibilities

• Customer Journey Analytics (CJA)
  • Lead end-to-end consumer journey analytics implementation and testing across desktop, mobile web, and app experiences in collaboration with third-party teams.
  • Define and manage tagging strategy, data layer requirements, and analytics governance for new features and releases.
  • Manage product releases, enhancements, and transformational implementations, including Web SDK migration.
  • Provide guidance and education to CJA and Adobe Target users on new features to increase adoption and effective tool utilization.
  • Oversee user interface-related customizations, including classifications and data labels, in alignment with analytics team reporting requirements.
• Adobe Target
  • Own the product roadmap, strategy, and execution for personalization and experimentation initiatives.
  • Provide leadership to third-party teams responsible for Adobe Target execution and implementation of best practices.
  • Partner with internal stakeholders to shape, guide, and prioritize Adobe Target initiatives in support of business objectives.
  • Advance personalization at scale by promoting the adoption of machine learning and AI capabilities for tailored, outcome-driven customer experiences.
  • Maintain and approve documentation, including testing templates, quality assurance materials, and related process documentation.

Requirements

• Bachelor’s degree in computer science, marketing, or a related field.
• 6+ years of hands-on experience implementing and working with Adobe Analytics/CJA and Adobe Target.
• Hands-on experience with AEP integration and data collection, including Adobe Data Collection and integration with Adobe Experience Platform.
• Demonstrated passion for digital capabilities and applying technology to address business challenges.
• Ability to evaluate emerging technologies strategically and identify opportunities for business applications.
• Working knowledge of agile project management methodologies.
• Knowledge of SQL, Python, and APIs for data processing and automation is preferred.
• Experience with data governance, compliance, and privacy regulations.
• Strong organizational, communication, and cross-functional collaboration skills.

Pay

The salary range for this position is $119,600.00 – $173,450.00, based on experience, knowledge, and qualifications.

Benefits

• Flexible and remote work options with a 37.5-hour workweek.
• 15 days of paid time off, 13 paid holidays, and 2 floating holiday days.
• Annual merit increases and performance bonus.
• 401(k) matching from day one, plus Deferred Profit Sharing (13%-17% of base salary).
• Student loan repayment assistance and professional development stipends.
• Comprehensive medical, dental, and vision coverage for you and your family.
• Paid parental and bonding leave.
• Wellness programs for whole well-being.
• Paid volunteer days and a culture of giving back.