Adobe Personalization & AEP Specialist, Eden Prairie, MN (Onsite & Locals Only)

About the role

Adobe Personalization & AEP Specialist based in Eden Prairie, MN (onsite & locals only). The role focuses on building and managing personalization and A/B testing using Adobe Target, creating customer audiences and profiles in Adobe Experience Platform, implementing Adobe Web SDK and data collection, leveraging Customer Journey Analytics for insights, designing journeys and personalization strategies, troubleshooting implementations, collaborating with business and technical teams, and measuring optimization results.

Responsibilities

• Build and manage personalization and A/B testing using Adobe Target
• Create customer audiences and profiles in AEP
• Implement Adobe Web SDK and Data Collection
• Use CJA to understand customer behavior and identify personalization opportunities
• Design customer journeys and personalization strategies
• Troubleshoot Adobe implementation and data issues
• Work with business and technical teams to turn requirements into Adobe solutions
• Measure and optimize personalization results

Requirements

• Adobe Target Personalization, A/B Testing, Experience Targeting, Auto‑Target
• Adobe Experience Platform (AEP) Real‑Time Customer Profile
• Customer Journey Analytics (CJA)
• Adobe Launch / Data Collection
• Adobe Web SDK
• Audience Management & Identity Services
• JavaScript
• Digital Analytics / Customer Data Platforms
• Strong communication with business, marketing, analytics, and technical teams

Qualifications

• 10+ years overall experience
• 5+ years hands‑on Adobe Experience Cloud experience
• Experience designing and implementing end‑to‑end personalization solutions

Skills

• Enterprise‑scale Adobe implementations
• Advanced personalization strategies
• Strong understanding of customer data flows
• Experience translating business requirements into Adobe technical solutions