Adobe Marketo Sr Developer

Key Responsibilities

• Solution Architecture & Strategy
• Design and implement scalable Marketo architecture aligned with business goals.
• Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.
• Establish data governance, lead scoring, and revenue cycle models.
• Campaign Management & Execution
• Build and manage campaigns, workflows, landing pages, and forms in Marketo.
• Oversee A/B testing, segmentation, and personalization strategies.
• Ensure compliance with email deliverability and data privacy standards.
• Technical Leadership & Optimization
• Customize Marketo using APIs, custom objects, and advanced configurations.
• Conduct audits and performance reviews to optimize system efficiency.
• Provide technical guidance and best practices to marketing and sales teams.
• Reporting & Analytics
• Develop dashboards and reporting frameworks for campaign performance.
• Analyze data to improve lead nurturing and conversion strategies.

Experience

• 9+ years in marketing automation, with at least 3+ years in Marketo architecture and leadership roles.
• Expertise in Marketo configuration, API integrations, and CRM systems.
• Strong understanding of lead lifecycle, scoring, and nurturing.
• Proficiency in data governance and marketing analytics.

Preferred Skills

• Experience with Adobe Experience Manager (AEM) and Salesforce CRM.
• Knowledge of HTML/CSS for email and landing page customization.
• Strong communication and stakeholder management skills.

Certifications

• Marketo Certified Solutions Architect or Expert preferred.

Pay

The base compensation range for this role in the posted location is $67,733 to $108,811.

Benefits

Capgemini provides a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:

• Paid time off based on employee grade (A-F)
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility