Adobe Alliance Sales Partner (CPG/Retail)

Core Identity

Own Adobe-centric revenue generation for the CPG and Retail verticals in North America. Responsible for identifying and closing VML billable opportunities through coordination with Adobe field sales and VML account teams.

Role Framework

• Client Engagement (40%): Lead Adobe-centric client pursuits, from qualification through close
• Partner Coordination (35%): Align with Adobe field teams on joint opportunities and account strategies
• Internal Orchestration (25%): Coordinate VML resources—solutions, delivery, executives—to win deals

Success Metrics

• Revenue closed against annual quota target
• Pipeline coverage (3-4x quota target)
• Win rate on qualified Adobe opportunities
• Average Adobe field team engagement (joint calls, account plans, QBRs)
• Number of accounts actively covered with Adobe

Qualifications

• 8-12+ years of enterprise sales experience, with significant experience selling technology services or solutions
• Track record of achieving quota in complex, consultative sales environments ($3M+ annually)
• Experience selling into CPG or Retail industries
• Familiarity with Adobe Experience Cloud solutions (AEM, Analytics, Real-Time CDP, Journey Optimizer) or comparable enterprise marketing platforms
• Demonstrated ability to navigate partner ecosystems and coordinate with partner field teams
• Strong executive presence and ability to engage C-suite stakeholders
• Background in professional services, consulting, or systems integration
• Prior experience in Adobe partner ecosystem (SI, agency, or Adobe direct)
• Existing relationships with Adobe field sales in North America
• Adobe certifications or deep product knowledge
• Experience with omnichannel commerce, personalization, or customer data platforms
• Track record selling into major CPG brands or retail enterprises
• Experience with WPP or holding company environments
• Bachelor's degree; MBA or technical degree a plus