Adobe Alliance Sales Partner

About the Role

VML Enterprise Solutions is expanding our Adobe alliance sales capability to drive growth in the CPG and Retail sectors. We're looking for an experienced alliance seller to own Adobe-centric revenue for these industries—identifying, pursuing, and closing VML billable opportunities through strategic coordination with Adobe field teams and VML account leadership. This is a quota-carrying alliance sales role focused on driving Adobe-centric client engagements.

You will work alongside Adobe's industry sellers to identify transformation opportunities, position VML's Adobe implementation capabilities, and close complex deals. Your success depends on your ability to build trusted relationships with both Adobe partners and VML account teams, while navigating complex enterprise sales cycles. Each closed deal strengthens the partnership, creates referenceable client success, and opens doors for future opportunities across both organizations.

Responsibilities

• Client Engagement (40%)
  • Lead Adobe-centric sales pursuits from initial qualification through contract close
  • Develop and present VML's Adobe capabilities to C-suite and senior marketing/technology leaders
  • Position Adobe Experience Platform, AEM, Real-Time CDP, and Journey Optimizer for CPG and retail use cases
  • Facilitate executive briefings and workshops with clients and Adobe leadership
  • Navigate complex procurement processes in CPG and retail organizations
• Partner Coordination (35%)
  • Build and maintain trusted relationships with Adobe industry sales teams focused on retail and CPG
  • Participate in joint account planning with Adobe field sellers
  • Coordinate with Adobe on opportunity registration and deal support
  • Attend Adobe partner events and leverage partner programs (Exchange, SPP) for deal acceleration
  • Represent VML at Adobe Summit, retail industry events, and customer engagements
• Internal Orchestration (25%)
  • Collaborate with VML account teams to identify Adobe opportunities within existing client relationships
  • Coordinate solution architects and pre-sales resources for pursuits
  • Partner with delivery leadership to ensure sold work transitions smoothly
  • Contribute to Adobe alliance strategy and GTM planning for CPG/Retail
  • Maintain accurate pipeline and forecast in VML systems

Technology & AI Expectations: Use company-approved AI tools and technologies to accelerate account research, pipeline analysis, proposal development, and partner intelligence gathering. Maintain conversational fluency in partner AI offerings to support discovery conversations and position VML capabilities effectively.

Target Accounts & Focus Areas

• Adobe solutions emphasis: Real-Time CDP, Journey Optimizer, AEM, Experience Platform, Target, Analytics
• Solution focus: Omnichannel personalization, customer data platforms, real-time customer engagement, commerce experience, content supply chain
• Retail: Mass merchants, specialty retailers, grocery chains, quick-service restaurants, e-commerce
• CPG: Major consumer goods companies, food and beverage, personal care, household products

Success Metrics

• Revenue closed against annual quota target
• Pipeline coverage (3-4x quota target)
• Win rate on qualified Adobe opportunities
• Adobe field team engagement (joint calls, account plans, QBRs)
• Number of accounts actively covered with Adobe

Requirements

• 8-12+ years of enterprise sales experience, with significant experience selling technology services or solutions
• Track record of achieving quota in complex, consultative sales environments ($3M+ annually)
• Experience selling into CPG or Retail industries
• Familiarity with Adobe Experience Cloud solutions (AEM, Analytics, Real-Time CDP, Journey Optimizer) or comparable enterprise marketing platforms
• Demonstrated ability to navigate partner ecosystems and coordinate with partner field teams
• Strong executive presence and ability to engage C-suite stakeholders
• Background in professional services, consulting, or systems integration

Preferred Qualifications

• Prior experience in Adobe partner ecosystem (SI, agency, or Adobe direct)
• Existing relationships with Adobe field sales in North America
• Adobe certifications or deep product knowledge
• Experience with omnichannel commerce, personalization, or customer data platforms
• Track record selling into major CPG brands or retail enterprises
• Experience with WPP or holding company environments
• Bachelor's degree; MBA or technical degree a plus

Role Positioning

This role is a quota-carrying, client-facing alliance seller—not a back-office alliance manager, pure marketing function, or technical pre-sales role. You will be in the room with clients and partners regularly. You will own your number and be accountable for revenue outcomes. Success requires strong sales execution, relationship-building with Adobe, and the ability to orchestrate VML resources to win complex deals.

About VML Enterprise Solutions

VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data—helping the world’s leading brands reimagine how they connect with consumers through the intelligent application of technology.

Pay

$75,000 USD - $180,000 USD base salary range. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Benefits

We offer a competitive benefits package. WPP Benefits for more details.