Adobe AJO Architect

About the role

As a Senior Consultant supporting Adobe Journey Optimizer (AJO), you will help clients design and implement real-time, omnichannel customer journeys that power personalized engagement across email, SMS, push, and in-app channels. You will bring together journey orchestration, campaign configuration, decisioning, and platform integration to support activation across digital touchpoints. You will work across business and technical teams to translate requirements into practical, high-quality solutions that drive customer and commercial outcomes. The Deloitte Advertising, Marketing & Commerce team creates content and experiences that inspire action, designing and implementing technology platforms for personalized marketing across all digital touchpoints, specializing in customer‑centric B2B and B2C solutions. Recruiting for this role ends on December 18, 2026.

Responsibilities

• Designing and configuring end-to-end customer journeys in Adobe Journey Optimizer (AJO), including triggers, actions, messages, offers, and journey orchestration logic
• Building rules and conditional logic to orchestrate complex, multi-step journeys based on customer attributes, behaviors, and real-time events
• Configuring AJO channel surfaces, including email, SMS, push notification, and in-app messaging, along with email subdomains, IP pools, and IP warming strategies
• Integrating AJO with Adobe Experience Platform (AEP), including Real-Time Customer Data Platform (RT-CDP) and Customer Journey Analytics (CJA), to support unified profiles, audience activation, and cross-channel measurement
• Implementing Journey Optimizer Decisioning (AJO-D) and Offer Decisioning capabilities, including offer collections, placements, decision scopes, and eligibility and prioritization rules, to enable contextual, real-time personalization
• Leading integration and solution delivery across Adobe Experience Cloud, third-party systems, and client stakeholder groups during implementation, technical design, and pre-sales activities

Qualifications

Required:

• 3+ years of hands-on implementation experience with Adobe Journey Optimizer (AJO), including journey orchestration, triggers, automations, actions, messages, and offers
• 2+ years configuring AJO channel surfaces (email, SMS, push, in-app), including email subdomain setup, IP pool creation, and IP warming/deliverability strategy
• 2+ years working with Adobe Experience Platform (AEP), including Experience Data Model (XDM) schemas, Real-Time Customer Data Platform (RT-CDP), and Web/Mobile SDK or Edge Network event forwarding to support AJO journey triggers
• Experience configuring external data sources, custom events, and custom actions within AJO to support complex, attribute- and behavior-driven journeys
• 5+ years in customer data, marketing technology, or digital campaign management with application programming interface (API)-first configuration, Git, continuous integration/continuous deployment (CI/CD), environment promotion, automated validation, production monitoring, and runbooks
• Strong understanding of business domains, data models, and marketing campaign strategy, with the ability to translate functional requirements into technical journey designs
• Ability to travel 50%, on average, based on the work you do and the clients and industries/sectors you serve
• Limited immigration sponsorship may be available

Preferred:

• Hands-on experience with Adobe Journey Optimizer Decisioning (AJO-D) and Offer Decisioning (OD), including offer collections, placements, decision scopes, and eligibility/prioritization rules
• Adobe Certified Expert or Adobe