Admissions Representative PreEminent

Duties and Responsibilities

• Develop and execute school specific marketing strategy to promote school awareness, generate leads, and drive customer acquisition to ensure enrollment success.
• Analyze data and metrics to measure the effectiveness of field marketing campaigns and make data-driven recommendations for optimization.
• Provide regular reports and updates on field marketing activities, results, and KPIs to key stakeholders and management.
• Cultivate strong relationships with community partners, online and offline parent groups, and other key stakeholders in the local area to establish connections with parents and generate awareness.
• Represent the school(s) at prominent community events, recruitment fairs, and other outreach initiatives to foster awareness of the school and align NHA solutions with parents’ educational preferences for their children.
• Provide expert guidance and support to clients by fostering strong relationships with parents and external partners. Extend invitations to prospective families to attend school-based events.
• Act as main point of contact for project-related communications.
• Collaborate with cross-functional teams to support lead generation efforts and execute marketing initiatives aimed at attracting and onboarding new families.
• Utilize and oversee the CRM, Marketo, and social media platforms to develop and execute strategic plans while capturing and analyzing activity data.
• Collaborate with school leadership and staff to plan and participate in recruitment and onboarding activities.
• Capitalize internal pipeline of current families to recruit siblings and generate word-of-mouth advertising.
• Implement monthly strategies including phone calls, text messages, tours, home visits, events, and other engagement opportunities to keep new families engaged, excited, and informed, thereby minimizing erosion and attrition.
• Adhere to project timelines, budgets, and quality standards while managing multiple client engagements.

Qualifications

• A bachelor’s degree in marketing, business, or related field is preferred.
• Prior experience in recruitment related work and a sales background is desirable.
• Demonstrated proficiency in Microsoft Office Suite and CRM (Dynamics) or sales management tools.
• Excellent written and verbal communication skills.
• Must possess a customer-centric mindset and driven to attract and retain new parents.
• Experienced in planning events and managing all elements of project delivery.
• Approach is innovative and results driven.
• Proficient in building strong relationships and effectively communicating with diverse audiences.
• Confident and skilled in analyzing and reporting data specifically in utilizing CRM, Excel, and other platforms.
• Demonstrates an entrepreneurial spirit, a solution-oriented mindset, and exceptional ability to work independently.
• Possesses a strong aptitude for successful sales closure.
• Adaptable and thrives in ambiguous situations, managing uncertainty effectively.
• Successfully plan and manage annual budgets with efficiency and precision.
• Please click here to find out more about our core values.
• Proficient with utilizing social media platforms such as Facebook, Twitter, and Instagram.