Admissions Counselor

Represent Bay Path University as the primary point of contact for the admissions office and all admissions-related events and activities, ensuring compliance with state and federal regulations. Focus on direct student recruitment by ethically communicating the value of a Bay Path education, program features, admission requirements, financial assistance, and other essential information to prospective students and their families.

Responsibilities

• Territory Management & Recruitment
  • Manage enrollment services, new student recruitment, community outreach, and promotional events within an assigned geographic territory.
  • Develop and strengthen the assigned territory by researching trends, demographics, and identifying growth opportunities.
  • Counsel and effectively communicate with prospective students and their influencers (e.g., family members, guidance counselors, coaches) on the enrollment process, academic programs, co-curricular activities, financial aid, student services, campus facilities, graduate outcomes, and pathways for graduate degrees through various venues.
  • Build relationships with students, influencers, and guidance counselors; present information regarding the university, program offerings, structure, accreditation, and cost in an accurate and ethical manner.
  • Positively interact with students and influencers; schedule and conduct interviews, pursue qualified candidates for enrollment, and determine appropriateness of candidates based on career goal compatibility.
  • Evening and weekend hours required for recruitment travel, on-campus admissions events, admissions candidate outreach, file reviews, and general office coverage throughout the year. Must be flexible and able to travel extensively 8-12 weeks in the fall and 4-6 weeks in the spring, including overnight travel (rental car provided for recruitment-related travel).
• Event Planning & Marketing
  • Assist with the development and implementation of marketing and recruitment strategies for assigned territory and auxiliary responsibilities, such as informational workshops, college visitations, and tours.
  • Plan, organize, and coordinate office and marketing activities, recruitment and new student orientation programs, open houses, regional and community presentations, career days, and campus-wide recruiting events.
• Compliance & Systems
  • Comply with all necessary systems and data entry requirements to effectively maintain student records and account for outreach efforts; work within the customer relationship management (CRM) system and any other required software.
  • Read and review applications; provide admission recommendations for domestic and international applicants.
  • Ensure compliance with all state and federal regulations related to admissions and student records, including FERPA and HIPAA guidelines.
• Other Duties
  • Perform other duties and take on additional responsibilities as requested by the University.

Requirements

• Bachelor’s degree required.
• Excellent communication skills, including writing, proofreading, and speaking.
• Excellent interpersonal skills, both in person and by phone, with high professionalism.
• Ability to manage multiple projects and work assignments from a variety of staff and volunteers.
• Ability to accomplish projects and meet required deadlines with little supervision.
• Exceptional customer service ethic and high expectations for quality.
• Working knowledge of Microsoft Word, Excel, PowerPoint, and customer relationship management software.
• Valid U.S. driver’s license; ability and willingness to travel independently, primarily by automobile, to various locations and events.
• Must successfully pass the online Safe Driving Course (within 15 days of hire) and driving record check at time of hire and annually thereafter.
• Ability to handle confidential information with discretion and within FERPA and HIPAA guidelines.
• Willingness and ability to work a flexible and extended schedule, including weekends, evenings, and overnights for peak Fall and Spring recruitment seasons (8-12 weeks in the fall, 4-6 weeks in the spring).
• Ability to adhere to University policies and procedures.
• Ability to represent the admissions profession positively through a strong, student-centered ethic.
• Commitment to a culture of diversity, equity, respect, and inclusion; demonstrated ability to build working relationships with people having a wide variety of backgrounds, perspectives, and experiences different from one’s own.
• General knowledge of the University's mission, purpose, and goals, and the role this position plays in achieving those goals.

Preferred Qualifications

• Prior experience in admissions, recruitment, sales, or customer-facing roles.
• Fluency in the Spanish language.

Schedule

• Evening and weekend hours required throughout the year.
• Extensive travel required: 8-12 weeks in the fall and 4-6 weeks in the spring, including overnight travel.