Admissions and Marketing Director - Cardinal Hickey Academy - Owings Maryland

Principal Responsibilities

• Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school and among professional and volunteer leadership
• Plan for, create and deploy digital activities: website, online campaigns, email marketing, social media and digital content production
• Manage all aspects of the school's print and electronic communications, ensuring the continuity of the school's brand and logo
• Oversee the work of graphic designers and print vendors in production of printed materials and web visuals
• Collaborate with administrative departments in articulating their purpose and ongoing work. Specifically, this includes the President, Institutional Advancement, Admissions, and Academic Divisions
• Review, revise and update as necessary the school's crisis communication plan
• Provide editorial and proofreading assistance for the Holy Cross community as needed
• Publicize events, programs, points of view and achievement to the media
• Cultivate and maintain media contacts
• Field and direct media-related inquiries
• Attend Academy and other community events to meet members of the community and develop a presence
• Stay current with school/organizations communication vehicles/strategies
• Photograph or manage photographers at relevant events
• Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies

Requirements

• Must have a minimum of 3 years of experience in Communications or Marketing, preferably in a non-profit or educational environment
• Must have broad-based knowledge of design and production in a variety of media (print, web, etc.)
• Must have demonstrated experience working with, cultivating and maintaining media contacts
• Must be proficient in MS Office, Adobe Photoshop, Adobe Acrobat, Adobe InDesign
• Must be competent in both Macintosh and PC environments
• Must be able to operate digital and 35 mm cameras
• Must have exceptional organizational and time management skills
• Must have demonstrated ability to tailor writing to organization's mission
• Must be able to comfortably interact with individuals ranging from students to members of the executive government
• Must be able to meet constant deadlines in a fast-paced environment
• Must be a self-starter who can work both independently and collaboratively
• Must be able to think creatively

Benefits

The Archdiocese of Washington is an equal opportunity employer.