Admission Counselor

Essential Duties

• Identifies, attracts, and enrolls prospective students through various recruitment and outreach efforts.
• Serves as a key representative of the institution, building relationships with students, families, high school counselors, and community partners.
• Guides students through the admissions process, reviews applications, conducts interviews, and collaborates with the admissions team to make informed admission decisions.
• Plans and participates in recruitment events, maintaining accurate records, and supporting college readiness initiatives within an assigned geographic region through targeted outreach, relationship building, and event participation.
• Serves as the primary point of contact for prospective students from initial inquiry through enrollment, providing personalized guidance and support throughout the admissions process.
• Maintains consistent and timely communication with prospective students via phone, email, text, and the institution's CRM system to ensure engagement and follow-up.
• Represents the institution at college fairs, high school visits, guest lectures, community events, and on-campus programs to promote awareness and increase interest.
• Plans, coordinates, and participates in on- and off-campus recruitment and yield events, including virtual and in-person information sessions and presentations for prospective students, families, and stakeholders.
• Buils and maintains strong relationships with high school counselors, community partners, and other external stakeholders.
• Designs and produces recruitment materials and promotional publications in collaboration with the marketing team.
• Collaborates with department chairs and faculty to coordinate recruitment fairs and academic advising sessions.
• Evaluates a high volume of undergraduate applications using holistic review practices, applying institutional policies and procedures to assess academic credentials, essays, recommendation letters, and other supporting materials.
• Interprets and clearly communicates admissions policies related to first-time freshman, transfer credit, prior learning assessment, and residency to a wide range of audiences, including students, parents, counselors, and university staff.
• Collaborates with internal departments such as Financial Aid, Academic Advising, Student Services, and Admissions and Records to support a seamless transition for admitted students.
• Acts as a liaison between the college and relevant internal units as well as local, regional, and national associations to ensure effective communication and alignment with institutional goals.
• Contributes to the development and execution of recruitment strategies and supports marketing efforts through cross-functional project teams.
• Plans and manages recruitment-related projects and events, including student outreach, event logistics, and public relations initiatives.
• Trains new admissions staff on application review processes, serving as the primary contact and mentor until trainees reach full proficiency.
• Stays current on institutional admissions policies, academic offerings, and campus resources.
• Effectively uses the CRM system to manage prospective student data and interactions and to support strategic decision-making.

Qualifications

• Required: Bachelor's Degree.