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Ad Tech & Programmatic Monetization Intern

The Arena Group · United States · 1 wk ago
RemoteRemoteAdvertising$22/hrInternship

About the role

Arena is seeking a driven, analytical, and commercially-minded Ad Tech & Programmatic Monetization Intern to join our revenue operations team for the summer.

Responsibilities

  • Complete five distinct, high-impact projects over the course of the summer:
    • Site Configuration & Performance Audit
    • SSP & Bidder Configuration Gap Analysis
    • Curation Segment Go-To-Market (GTM) Package
    • Possessing & Revenue Opportunity Mapping
    • Sales Enablement & Collateral Development
  • Perform a visual and data-driven health check of top Arena sites across both mobile and desktop.
  • Analyze key metrics including impressions, revenue, ad viewability, and fill-rates.
  • Deliver a prioritized optimization report identifying technical or layout issues that are costing the company ad revenue.
  • Map out our ad-buying partners by building a comprehensive Site-by-Supply-Side-Platform (SSP) matrix.
  • Calculate and size the financial opportunity of missing or misconfigured ad partners across our portfolio.
  • Build a refreshable framework/dashboard the team can use to maintain system health after your internship ends.
  • Curate Arena’s rich audience data into high-value, buyable segments for advertisers.
  • Draft an impactful GTM "one-pager" outlining these data packages.
  • Create at least one buyer-ready sales deck to present to programmatic ad agencies.
  • Use industry-leading intelligence tools (Adomik and Winmo) to identify Private Marketplace (PMP), Preferred Deal (PD), and Programmatic Guaranteed (PG) advertising opportunities.
  • Build highly targeted prospecting lists complete with verified buyer contact information to fuel our sales pipeline.
  • Refresh existing B2B sales decks and marketing one-sheeters to ensure Arena’s marketplace positioning is sharp.
  • Create promotional materials for upcoming seasonal and tentpole editorial events.
  • Refined how we position our premium PMP packages to the advertising market.

Requirements

Current Student: Currently pursuing an undergraduate or graduate degree in Business, Economics, Marketing, Data Analytics, Media/Communications, or a related field.

Qualifications

No prior ad tech experience is required. We will teach you the fundamentals of programmatic advertising.

Skills

An Analytical Thinker: You enjoy digging into data, organizing information, and finding patterns or gaps in spreadsheets.

A Strong Communicator: You can take data or technical concepts and translate them into clean, visually appealing, and persuasive sales collateral (PowerPoint/Google Slides).

Resourceful & Curious: You don’t need to know what a "bidder" or "SSP" is today, but you must be excited to learn how complex data-driven technology works.

Detail-Oriented: You notice when an ad layout looks broken on a mobile phone or when data in a matrix doesn't add up.

Benefits

Compensation: $22/hr

Pay

$22 - $22 USD (hourly)

Schedule

Remote / Flexible

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