Ad Operations Specialist

About Us

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have.

We believe collaboration thrives in person. Most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

About the Role

We are looking for an Ad Operations Specialist who will be essential to scaling customer acquisition efforts by ensuring a flawless and efficient launch of high-impact paid campaigns. This role involves owning the execution and optimization of digital media campaigns in our ad-server and paid media platforms.

Responsibilities

• Meticulously build and launch campaigns, ad sets, and individual ads across key channels.
• Manage the technical pipeline of performance marketing initiatives, contributing directly to the growth of a sophisticated B2B cybersecurity business.
• Oversee audience targeting integration, manage audience match rates across platforms (TTD, Reddit, LinkedIn, Meta, Google/YouTube), and curate segments using tools like LiveRamp and Bombora.
• Lead the technical QA process for all ad creative—including static, rich media, video, and third-party tags—to ensure they meet standards and fire correctly across web, mobile, and app platforms.
• Systematically investigate and reconcile data discrepancies between the Google Ad Server, DSPs, and publisher reporting systems.
• Resolve complex ad-serving, tracking, and reporting issues with internal teams and external partners.
• Monitor and optimize campaigns to ensure they run without issue, managing budget pacing to avoid under/over spend, and hit campaign KPIs successfully.
• Utilize Excel/Google Sheets for data manipulation and deliver standardized or custom reports from the Google Ad Server to provide performance insights.
• Work closely with Campaign Strategists to create media plans based on historical performance data.
• Document and implement scalable best practices for campaign trafficking and naming conventions to reduce human error.

Qualifications

• Expert-level proficiency and hands-on experience with Google Campaign Manager 360 (CM360).
• Deep expertise in DSPs like Display & Video 360 (DV360), The Trade Desk (TTD) and major social platforms including Meta (Facebook/Instagram), LinkedIn, and Reddit.
• 3-6 years of dedicated experience in Ad Operations, Digital Media Operations, or Ad Technology roles.
• Comfort with HTML, JavaScript, rich media formats, VAST/VPAID for video, and current cookie/privacy regulations (GDPR, CCPA).
• Exceptional candidates will have experience with LiveRamp, Bombora, Demandbase, and other ABM or audience-focused vendors.

Skills

• Exceptional level of organization and meticulous attention to detail for error-free trafficking.
• Proven ability to diagnose and resolve complex technical issues under pressure.
• Strong interpersonal skills for managing diverse stakeholder groups and fostering internal and external relationships.

Pay

The starting base salary for this position is expected to be in the range of $78,000.00 - $125,500.00 per year. The offered compensation may also include restricted stock units and a bonus.

Benefits

A description of our employee benefits may be found here.