Ad Operations Analyst

Key responsibilities

• Own the setup, monitoring, troubleshooting and real-time optimization of mobile performance campaigns (UA and Re-engagement) across the Smadex platform.
• Independently extract, aggregate, and analyze complex delivery and performance data to proactively identify anomalies, diagnose trends, and synthesize clear, actionable strategic recommendations for account growth.
• Use a hypothesis-driven approach to identify scaling opportunities and mitigate risks, making timely, data-informed decisions utilizing educated assumptions to reach core customer business goals (e.g., retention, specific CPA/ROAS targets, LTV maximization) and seize growth opportunities.
• Serve as the internal technical authority on campaign delivery, ensuring accurate configurations, reliable campaign delivery, and strict adherence to internal policies.
• Conduct initial triage and first-level troubleshooting for all operational issues, including tracking discrepancies or supply connection issues working with Engineering and Data Science if needed on platform-level or core infrastructure escalations.
• Articulate complex optimization strategies and the value generated by the proprietary Smadex technology to internal teams in clear, commercially compelling language. This requires the ability to explain the technical "why" behind the performance results.
• Collaborate closely with Customer Success and Sales teams to ensure trading strategies are seamlessly aligned with client expectations and contract fulfillment.
• Synthesize critical performance observations and operational bottlenecks into structured feedback for the Product and Engineering teams, actively contributing to the enhancement of the platform roadmap.

Required skills and qualifications

• Minimum of 2 years of hands-on experience in programmatic media buying, mobile user acquisition, or performance trading within the AdTech ecosystem.
• Proven record of driving measurable growth and optimizing campaigns based on client-specific KPIs (e.g., CPA, ROAS, LTV).
• Exceptional data analysis skills, including expert proficiency with advanced data manipulation and reporting in tools such as Excel.
• Demonstrated ability to perform logical, hypothesis-driven problem-solving, making quick, sound decisions under pressure.
• Superior verbal and written communication skills suitable for communicating strategic concepts to commercial and executive stakeholders.
• Strong functional knowledge of key programmatic and mobile advertising concepts will be extremely valued.