Activation GTM Lead (Cloud & AI Platforms)

Role Overview

We are seeking a strategic and execution-focused Go-To-Market (GTM) leader to accelerate growth for Cloud and AI platforms. This role is highly visible and serves as the primary connection between product marketing and field sellers. The ideal candidate will possess commercial acumen, cross-functional leadership skills, and analytical thinking to translate strategy into scalable market execution and help customers realize business value.

Responsibilities

• Develop and execute integrated go-to-market strategies for priority cloud and AI solution areas.
• Act as the connection between product marketing and field sellers, understanding performance against targets, customer base, and sales process challenges.
• Analyze market trends, sales pipeline, and campaign ROI to recommend effective GTM motions and marketing campaigns.
• Partner with Sales, Marketing, Customer Success, Product, Finance, and Operations teams to align priorities and execution plans.
• Build scalable activation programs that enable consistent execution across multiple teams.
• Design and implement enablement strategies that help customer-facing teams articulate value and drive customer adoption.
• Collaborate with strategic partners to expand reach and improve customer engagement.
• Analyze customer, market, and operational signals to identify opportunities and risks, translating complex data into actionable recommendations for leadership.

Qualifications

• Bachelor's degree in Business, Marketing, Technology, Engineering, or a related field, or equivalent practical experience.
• Significant experience in go-to-market strategy, business planning, sales enablement, business development, consulting, or product marketing.
• Demonstrated success leading large cross-functional initiatives in complex, matrixed organizations.
• Experience influencing senior stakeholders and driving alignment across multiple functions.
• High emotional intelligence for working with field leaders with strong opinions.
• Strong analytical, communication, and executive presentation skills.
• An ownership mindset and the ability to operate with a degree of ambiguity.

Preferred Qualifications

• Experience in cloud computing, artificial intelligence, data platforms, developer technologies, or enterprise software.
• Familiarity with a large technology company's partner ecosystem and customer acquisition strategy, particularly for small and medium customers.
• Understanding of customer acquisition, pipeline management, and partner-led growth motions.
• Proven ability to connect technical solutions to business outcomes and customer value.

About Everforth Apex

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package.

Benefits

• Medical, dental, vision, life, disability, and other insurance plans.
• ESPP (Employee Stock Purchase Program) and 401K program with company match after 12 months of tenure.
• HSA (Health Savings Account) on the HDHP plan.
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• Corporate discount savings program and other discounts.
• On-demand training program, certification prep, and access to technical and leadership courses/books/seminars after 6+ months of tenure.
• Certification discounts and perks for associations including CompTIA and IIBA.
• Dedicated customer service team and certified Career Coach for Consultants.

Everforth Apex is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, creed, sex, age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, marital status, disability, protected veteran status, or any other characteristic protected by law.