Activation Assistant Tour Manager – PRN

This is a flexible, deployment-based role requiring availability for scheduled coverage, surge staffing needs, and short-notice assignments throughout the touring season.

About the role

The PRN Assistant Tour Manager serves as an on-call, travel-based support role for the Kawasaki RIDGE National Touring Program. This position provides supplemental staffing coverage during high-volume events, assists with activation execution, and supports operational continuity when core touring staff is unavailable. The role focuses on consumer engagement, CRM lead capture, product education, and operational support within the RIDGE touring footprint. The PRN Assistant Tour Manager must integrate quickly into active touring operations while maintaining brand standards, professionalism, and performance expectations.

Responsibilities

• Assist with load-in, setup, daily activation, strike, and load-out of the RIDGE touring platform.
• Support display readiness, signage placement, and footprint organization.
• Deliver high-quality, educational, and conversion-focused product walk-throughs aligned with RIDGE positioning and program objectives.
• Execute accurate and complete CRM data collection in accordance with established qualification standards; ensure lead data integrity and completeness.
• Assist with managing consumer flow, engagement queues, and demonstration coordination during peak traffic periods.
• Maintain cleanliness, visual standards, and professional conduct within the activation footprint at all times.
• Assist with maintaining activation assets, including display components, technology devices, accessories, and consumer engagement materials.
• Represent the program professionally in interactions with consumers, dealers, venue staff, and client representatives.
• Maintain availability for travel assignments, including weekends, evenings, and multi-day event coverage as needed.

Requirements

• 1-3 years of experience supporting experiential marketing programs, live events, trade shows, motorsports activations, fairs, festivals, or similar public-facing environments.
• Demonstrated ability to engage diverse audiences in high-traffic environments confidently.
• Experience supporting KPI-driven programs or capturing consumer data preferred.
• Experience assisting with event setup, breakdown, and live activation logistics.
• Comfortable using tablets, CRM platforms, and data capture tools.
• Ability and willingness to travel on an as-needed basis, including short-notice and peak event assignments.
• Ability to lift and move equipment up to 50-75 lbs., work outdoors in variable weather conditions, and remain on feet for extended periods during event operations.
• Ability to quickly integrate into active touring operations and execute responsibilities with minimal ramp-up time.
• Strong interpersonal skills with the ability to deliver engaging, educational, and conversion-oriented consumer interactions.
• Clear and professional verbal communication skills in public-facing environments.
• Comfortable operating in dynamic live event environments with evolving schedules and variable conditions.
• Ability to ensure accurate lead capture, proper equipment handling, and consistent brand presentation.
• Ability to work effectively within a touring team structure while maintaining individual accountability.
• Ability to sustain professionalism, enthusiasm, and focus during long event days.
• Commitment to maintaining professional appearance, conduct, and alignment with Kawasaki brand standards.

About the company

Feld Entertainment®, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information.