Acquisition Marketing Manager

About the role

Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country. We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Paid Media Strategist / Account Strategist who can own client accounts from strategy through execution.

Responsibilities

Client Strategy & Relationships

• Own a portfolio of client accounts and serve as the primary point of contact
• Lead bi-weekly client calls covering performance, strategy, priorities, and next steps
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
• Translate campaign data into clear, actionable recommendations for non-technical clients
• Build strong client relationships that support retention, renewals, and referrals
• Solve account issues proactively to support stability and growth

Meta Campaign Management

• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Manage budgets, audience targeting, bid strategies, creative testing, and campaign variables
• Monitor performance daily and make adjustments based on cost-per-appointment and other key metrics
• Diagnose underperforming campaigns and develop strategies to improve results
• Test audiences, messaging, and creative to identify opportunities for stronger performance
• Contribute to ad copy and campaign messaging

Tracking & Technical Execution

• Set up and troubleshoot tracking, Meta pixels, and conversion events
• Configure Calendly integrations, Zapier automations, and lead-routing workflows
• Resolve technical issues between advertising platforms and client systems
• Proactively monitor tracking and lead flow to prevent issues from affecting client results

Requirements

• 4+ years of hands-on paid media experience, with a strong focus on Meta advertising